Category Archives: Web Design Posts

content marketing in 2015

Types of SEO services

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Hiring good SEO consultants that provide quality services at affordable prices will give big boost to your business. It will help you attract potential customers and expand your business. The SEO companies offer many services such as, social media marketing, online reputation management, organic search, paid search, building customized links, code optimization and so on.

Every business owner must hire reputed and affordable SEO Services Company to improve their website’s ranking and create brand image online. Before hiring you must check the credibility of the SEO Company and estimated time to achieve the set goals. The terms and conditions of making payments must also be negotiated.

The SEO professionals use a variety of tools and techniques to ensure that their client gets best results. They also offer a variety of services which will benefit your business. Let us look at them.

  • Social media marketing – In this process, the social media links are created so that websites can gain traffic. The social media marketing campaign works around creating content that gains reader’s attention and it motivates people to share the content on their various social networks.
  • Online reputation management – This revolves around maintaining and developing online reputation of individuals or businesses. Online reputation management or ORM checks into any harmful content related to the client and manages it effectively by bringing down the negative content through various tools and promoting positive content by adding articles, blogs, etc. . It uses customer feedback surveys on regular basis to understand consumer’s views about the client’s website.
  • Organic searchOrganic SEO refers to various approaches used to gain high ranking on search engine pages with unpaid results that are algorithm-driven. It uses tactics such using good keywords, creating quality content etc.
  • Building links – Link building is one of the most discussed topic in the SEO industry. Creating backlinks is one of the most important part of any SEO campaign. Building links consumes lot of time and is also very expensive. However, building good quality links is the key to increasing search engine rankings.
  • Paid search – It is also known as CPC or Cost per click marketing and CPM or cost per impression marketing. In CPC, the advertiser pays the search engine each time an individual clicks on its sponsored links. In CPM, the advertiser pays the search engine for every 1000 times your advertisement appears on the search engine pages.
  • Code optimization – It includes techniques used to modify codes of a website to improve their quality and efficiency. Codes of a website can be optimized so that they reduce in size, utilize less memory and function more rapidly.


Apart from the above mentioned different types of SEO services, there are website designing, content generation and SEO penalty services as well. You can invite pitches from different SEO companies so that you can compare and get best and most affordable SEO services. Making your website SEO friendly will give you competitive edge in the online market.


Why A Website Is Important For All Businesses

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In the past, when we needed to find a bakery, an attorney, a doctor or a restaurant, we would look up the Yellow Pages. Today however, we look up search engines such as Google, Bing, Yahoo, etc. to find what we need. Having entered what we’re looking for, we visit the links that are generated through the search, mostly those on the first page, to look for more information on their location, contact number, products or services, clients and other important information or even make reservations or appointments. What’s more, most customers find out the brick and mortar locations of businesses through their websites.

So you can clearly imagine what your business is missing out on by not having a website. Eventually, it’s all affecting your margins. Besides, you’re allowing your competitor to beat you without competing at all. Hence, a website is a very important marketing tool that a business must invest in, to provide information and updates about your company, and attract new customers.

Importance of websitesUnderstand that the point isn’t if your website needs a website or not, rather that your customers expect your business to have it. Besides, website creation is quite affordable for small businesses too.

Let’s look at some benefits that businesses can expect from investing in a website. As someone offering website SEO services in Los Angeles and Ventura, we believe that having a website can help businesses reap the following benefits.

  • Avail low-cost advertising – The Web has a much deeper and wider reach than any other advertising form. And, while it does take some time to get enough traffic to your website to be able to make your marketing campaign worthwhile, the effort costs close to nothing. Moreover, once you’ve established an online presence through a website, you can now promote it through different mediums such as PPC, social media, etc.
  • Gain more visibility – To be able to become visible to your target audience online, you must first have a website. No matter how well known your business is in the market, in the present digital age, prospective customers prefer finding out information online first and then walk up to your brick and mortar outlet.
  • Be accessible to your audience round the clock – By building a website for your business, you can be accessible to your prospective customers round the clock. Customers can browse through your products and company updates or buy in their convenient time. This way you can offer your customers convenience, which is the biggest lookout factor for the modern customer.

We’re living in an era when we look up search engines for the most basic of queries and needs. As such, not having a website for your business is as good as good as saying – I don’t need air to breathe.

So how important do you think websites are for businesses? Share your thoughts and takes with us in the comments below. And, for affordable website SEO services, visit us at SeoTuners.