SUMMARY: Thinking about investing in SEO services for your small business? Here are six reasons why you should – and what to look for from your SEO provider.
There is a reason why SEO – or search engine optimization – is considered so imperative to the success of modern businesses. In fact, there is more than just one!
Here are a handful of reasons why today’s business owners rely on SEO to bring in and keep customers – and you should, too!
More – and Better – Web Traffic
Most business owners believe that the best reason to invest in search engine optimization is to drive more web traffic to their website and brand. However, this is actually only part of the formula for success that SEO creates.
What does better web traffic mean? For business owners, it means attracting consumers who are actually interested in the products or services that they offer. It means bringing in people who are already searching for what they have to offer and who are likely to become loyal customers in the future.
In this way, you are not just investing in more exposure for your brand when you pay for SEO services. You are investing in the creation of repeat business and satisfied customers.
Bump Up Brand Awareness
Advertisements are important in your marketing strategy. Marketing campaigns help consumers learn more about your brand and products. But you might not have given nearly as much thought to how search engine optimization can create and improve brand awareness.
Think about how often you search for goods and services online. Whether it is local or international companies, your favorite products likely resulted from a high-ranking search result that caught your eye. The same is true for your prospective customers. They are much more likely to purchase from or patronize your business if they happen upon it through organic search. SEO just helps that process along – and helps those customers to learn more about your brand naturally.
Increase Credibility
In addition to improving the overall awareness of your brand, your investment in SEO services can also improve your company’s credibility.
This happens in two ways. First, SEO can improve your search engine rankings. This means that your website will appear higher in organic search results. Studies have continually proven that consumers are only interested in the first page of these results – and usually only the first couple of items listed. Getting your website closer to that top spot will create the impression that it belongs there because of its quality and credibility.
Secondly, the purpose of SEO is to direct consumers to relevant websites. If your website is packed with useful information or products that consumers are looking for, they will see your site as the most credible return among the many search results. Your job is to create a website that answers consumer questions and satisfies their search for quality products. Your SEO provider will help you demonstrate your commitment to quality to your consumers and in turn drive up your credibility in the process.
Make Your Website Easier and More Enjoyable for Consumers
Customer experience is one of the most important factors in a successful online presence for your business. Why? Because it is well documented that consumers who have a negative experience on a brand’s mobile app or website are much more likely to shop with a competitor afterward. In fact, a high percentage will click straight from a frustrating website over to a competitor’s site.
That is money that could have gone to your brand, delivered straight to your competition!
To keep this from happening, it is important to streamline your website and mobile applications to ensure a great customer experience. SEO helps you do this by highlighting important information and helping consumers find it on your site. This delivers a higher quality experience to customers looking for something specific from your brand. It also helps you to keep climbing in Google rankings as your site will be perceived by the search engine as offering quality information or content consumers are seeking. It is a cycle that keeps on benefiting your business!
The Effort That Never Stops Paying Off
When it comes to investing in your business, most things you do will only reward you once or for a short period of time afterward. Trends in marketing come and go and most services are not designed to keep pace with these changes.
Search engine optimization is different. SEO is one of the only investments that will not only keep pace with market trends, but will also help you to create them. A solid SEO strategy can continue to pay off for weeks, months, and even years down the road as consumers continue to organically find your business online. Few other efforts yield such lasting results – and adapt to meet consumer tastes, preferences, and expectations.
The Best Investment You Can Make for Your Business
SEO may be the best choice for an investment you can make for your business. The return on your investment is higher than any other marketing effort you might make. It is also one of the easiest for you and your team, when you partner with a professional to make it happen.
There are many providers of affordable SEO services in the USA. Slim down your list of potential partners by looking for a provider that answers your questions and can demonstrate a record of excellence. You will love the way SEO boosts your business – and your customers will love the way you meet them where they are already searching for you!
SUMMARY: Google has made changes recently – and they mean the potential for major improvements to the way consumers perceive your brand! Here’s how.
This year, Google updated the way they present search results to users. These changes are small, but they are expected to make big waves when it comes to the way consumers and businesses interact online.
Keeping Pace with the Well-Received Mobile Design
The decision to change the layout and design of Google’s search engine results page is partly due to the popularity of the mobile version of the page. The mobile version was revamped in October of 2022. Users have reportedly high rates of happiness with the new design for its sleek, easy-to-use layout and more visually impactful information.
This visual impact has been achieved by featuring more important information in easy-to-spot locations, as well as bolded text. Site names are featured alongside web addresses, and favicons are also now used to help further highlight what sites users are clicking through to. This has helped people use the Google search feature to get the results they’re looking for more quickly and easier. It is also helping consumers to have more faith in the websites that they visit.
Given the popularity of this design change for the mobile version of Google’s search engine, it only makes sense that the same changes have been implemented with the desktop version. Favicons now bring visual interest and impact to the returns page, while more descriptive information is now easier to find and read right from those search results.
Why Visual Impact Matters
Why would it matter if search returns had visual impact? It is all about setting brands and organizations apart from their competitors.
No matter what field your organization operates in, there is a large pool of competitors in that same field. You have many peers competing for the same consumers’ attention that you are vying for. When it comes to advertising your goods or services, visual impact helps you to set yourself apart from the rest with bold colors, logos, and other designs.
What chance does your search result have among the sea of competitors if you cannot use these same techniques? Even if your company is already well established and loved by consumers, not being able to recognize it in a long list of options can hurt your web traffic. That is why the addition of familiar logos and more through Google’s new featured favicons is so important. It uses familiar marketing science to further enhance both user experience and companies’ chances of being seen and chosen over the competition.
Clearing the Air on Ads
If you have ever entered a search term and received results near the top of the page that didn’t seem entirely relevant, you are not alone. This has traditionally been the result of site owners paying for priority placement on the results page. That means that those results you didn’t want to see were likely just another form of advertisement – and a sneaky one at that!
Thankfully, the new update to Google’s search returns page does something to address this issue. While companies are still allowed to advertise through prioritized placement on search result pages, these advertisements are now much easier to spot.
Labels to clearly distinguish advertisements and paid promotions from organic search results will now be visible on every Google search return page. For search result advertisements, a label will be visible in the top left corner of the ad. This label will have its own line so that the text will be obvious to the user and not easily confused with other text.
Mobile advertisements will receive a similar treatment. They will be highlighted and labeled with the word ‘sponsored’ in dark, bold text. This will help to differentiate them from other types of content found on Google’s pages – and keep consumers informed about the content that they see.
How Can You Improve Your Site’s Appearance in Google’s Returns?
With all this information in mind, you might be wondering what you can do to harness the power of Google’s new search result presentation. As with many things related to the success of your business’s online presence, it all starts with SEO.
The new method of displaying your website’s name alongside the web address and favicon uses a sophisticated system of auto-generation. This crawls the pages of your site and uses the information there to create a title. Many times, this is the correct title, but not always.
The key to ensuring that Google gets things right when presenting information about your website and brand is to have that information readily available. You can do this by utilizing strong search engine optimization – or SEO – to let Google and any other search engine know what your page is about. This way, you will see fewer errors in search returns – and more high-quality web traffic as a result.
If you aren’t comfortable outfitting your website with adequate SEO yourself, worry not. There are plenty of options for affordable SEO companies who can help you get the ball rolling without busting your marketing budget. Partner with a professional and see how easy it can be to show search engines and consumers alike what makes your brand different from all the rest!
SUMMARY: Can today’s hot new AI technology help you hone your business’s local SEO? Here’s how to harness the power of ChatGPT to do exactly that.
The world of technology is changing more rapidly than ever before. Nowhere is this truer than when it comes to the way brands and consumers interact. These changes might seem scary, but by learning more about technology like ChatGPT, you can make the most of today’s technology to improve your business’s reach locally – and beyond.
What is ChatGPT?
ChatGPT is a language model based on artificial intelligence technology. It uses statistics and information available all over the internet to predict patterns of human speech and create content based on prompts given by users.
What does this mean for your local SEO strategy? It means that you can use this technology in myriad ways to harness the power of keywords, geotags, and more to drive traffic to your website.
Learning More About Your Competition
How much do you know about your local competitors? While you might know their names, it would likely take hours for you to find other relevant information. With services like ChatGPT, you can find all this information in seconds.
This includes names, addresses, phone numbers and other contact information, products and services offered, pricing, ratings, and much more information available online. Whatever you might want to know about your local competitors, AI can help you compile that data quickly.
Keep in mind, ChatGPT has difficulty accessing up-to-date information. Experts in the field of artificial intelligence recommend double-checking the information the language model puts out for accuracy before relying on it fully.
Create Post Copy and Text Content
Whether you have an informative blog that features long, data-rich posts or a fun and entertaining website that has a primary purpose of pushing products, coming up with content for your site can be a challenge. The secret to success in blogging and content creation is to post frequently and offer high-quality content. How can you and your team possibly come up with new posts day after day, week after week?
Using systems like ChatGPT can help with this. While content may still seem a little stiff when generated by artificial intelligence, the quality of this computer-generated content has improved significantly since the dawn of AI technology. Language models like ChatGPT use the cadence and content of normal human language to create web copy that mimics human speech and writing. This means that you can quickly and easily create content that needs only slight adjustment before it’s ready to use to fill the pages of your blog or website.
The most important factor here is that these auto-generated pages of text can be filled with your most important keywords. ChatGPT can use these keywords in ways that seem natural and practical. That way, the content on your page does more than simply fill it – it helps drive traffic to your products or services, too!
Do you struggle with creating engaging, interesting copy for advertisements, web listings, etc. for your brand’s products and services? Many business owners do, but you don’t have to let that keep you from doing so.
ChatGPT is based on prompts. Information that is fed into the language model is used to create natural-sounding, tone-appropriate output. This means that the content the engine creates will sound much more natural than standard artificial intelligence is capable of. It also means that you can use it as a starting point for creating copy for ads, product listings, and more.
Simply input the information you need customers to see about your products, services, etc., and watch the language model create useful blocks of text for your ads or listings. These text blocks will have to be edited for clarity, tone, and any errors that might be present, but imagine how much work that will take off the shoulders of you and your team!
Answer Questions and Interact with Reviews
Another issue many business owners struggle with is answering consumer questions and dealing with reviews. Language models like ChatGPT can help with this, too. They can be given the question as a prompt with a request to answer it, as well as evaluate reviews from a given page or list and deliver output based on the user’s request. It is a handy way to make quick work of fielding questions, addressing concerns, and more!
While ChatGPT is a great tool for improving your business’s SEO, it is important to remember that it is based on fallible systems. These systems are currently limited in their access to information from before 2021. They are also limited to very rigid “thinking” based on prompts that were input by users. When it comes down to it, artificial intelligence of any kind is still only a tool – and only as capable as a tool can be of content creation without any real ability to think fluidly or understand human emotion.
If you want help with local SEO in LA that goes deeper than this level of artificial intelligence, it might be a good idea to talk to a team of real, human professionals. Human beings truly understand the behavior of others in ways that computers simply can’t. A locally based professional will also better understand the culture of the area than any technology could.
Working with a company specializing in local SEO can help you and your business make the most of your presence online – and your investment in improving that presence!
Drive significant traffic to your web pages. If you want to rank higher on the SERPs, start investing in search engine optimization (SEO) for your business. That’s one way to get the attention of your target market. Are you worried about the cost? You may think SEO is expensive. But considering its benefits, you’ll see soon enough you’ll find it more affordable than you think.
What is SEO?
Before we discuss the affordability of SEO, let’s ensure we’re all on the same page. That means being clear about what SEO is. Search engine optimization is optimizing your website and its content to improve its ranking on the search engine results pages (SERPs). Ranking high for specific keywords and phrases means you draw in more traffic. The purpose of hiring an affordable SEO services is to increase the quantity and quality of traffic to your website through organic search engine results. Working with a skilled SEO team can make that happen faster and more efficiently.
Why Every Business Needs SEO?
Now that we’ve defined what SEO is, let’s discuss why every business needs it. Here are some of the top reasons why search engine marketing is essential for every business:
Increased visibility: SEO helps improve your website’s visibility in search engine results pages. That means potential customers are more likely to find your business when they search for specific keywords or phrases related to your products or services.
Increased credibility: When your website ranks higher in search engine results pages, it gives your business more credibility in the eyes of potential customers. They are more likely to trust a business that ranks higher in search engine results pages.
Increased traffic: SEO helps drive more traffic to your website, which can lead to more leads and sales for your business. If you want fantastic marketing results, hire an SEO team for help.
Cost-effective: Compared to other marketing methods, such as pay-per-click advertising, SEO is a more cost-effective option for driving traffic to your website. However, when you look for cheap SEO services, consider if they offer the best value for money before you hire the team.
Why Every Business Can Afford SEO?
Now that we understand why SEO is essential for every business, let’s discuss why every business can afford it. Here are some reasons why SEO is more affordable than you might think:
Customized Packages: Most SEO companies offer customized packages tailored to your budget and specific needs. This means that you don’t have to break the bank to invest in SEO for your business.
Long-term investment: SEO is a long-term investment that can provide a return on investment (ROI) over time. While the initial investment may seem high, the long-term benefits make it more affordable in the grand scheme of things. That’s another reason why it’s easy for businesses like yours to find affordable SEO services.
Increased revenue: SEO can help drive more traffic and leads to your website, which can lead to increased revenue for your business. This increased revenue can help offset the cost of investing in SEO.
Competitive pricing: With the increasing demand for SEO services, there are now more affordable options available. Many SEO companies offer competitive pricing to attract new clients.
DIY options: If you have the time and expertise, you can also invest in SEO on your own. There are many free resources available online to help you improve your website’s SEO.
Tips for Finding Affordable Services
If you’re ready to invest in SEO for your business, here are some tips for finding an affordable SEO company:
Look for a proven track record: When choosing an SEO company, look for one with a proven track record of success. Read reviews and testimonials from previous clients to ensure the company has a good reputation in the industry.
Compare pricing from different companies: Don’t be afraid to shop around and compare pricing from different SEO companies. This will help you find a company that offers affordable pricing for the services you need.
Check for customized packages: Look for an SEO company that offers customized packages that can be tailored to your specific needs and budget. Some companies offer cheap SEO services for these packages, so look out for those options.
Be wary of unrealistic promises: Stay away from SEO companies that make unrealistic promises, such as guaranteed first-page rankings. While SEO can improve your website’s visibility and drive more traffic to your site, it’s not a magic solution that will guarantee overnight success.
Consider working with a local SEO company: Working with a local SEO company can be more affordable than working with a larger, national company. Local companies often have lower overhead costs and can offer more personalized service.
Now that you know all about the need and significance of SEO, it’s time to follow the tips mentioned in this article to get the best and most affordable SEO services for your company. For a free SEO consultation, call: (877) 736-1112 now!
The odds are good that writers loathe ChatGPT. But the opposite is true with digital marketers, many of whom are salivating over the possibilities of the AI-empowered language model.
Using natural language processing, ChatGPT analyzes data from search engines, social media, and other sources to generate content ideas, conduct keyword research, and even help with building contextual links. By leveraging the tool’s capabilities, you can save time and stay ahead of the competition.
However, using the tool as your sole source of content generation comes with risks – many of which are still unknown. At the very least, you could face a stiff penalty from Google.
But what if it’s used as a tool to help you create content rather than doing the entire job for you?
That’s the question content curators, clients, and Google are currently wrangling with.
You Still Have to Provide Something of Value!
Launched in November 2022, the artificial intelligence chatbot developed by OpenAI has dominated headlines globally. Even now, it’s hard to go a day without seeing another headline or news story about ChatGPT.
And writers, bloggers, and content creators were among the first to test it out. Users soon came away with a few takeaways.
The primary complaint? The content is good, but … not quite right. Here are a few more initial talking points:
The repetitiveness of the content is sometimes similar to article spinning in that ChatGPT tends to say the same thing repeatedly, just in slightly different ways. Blog posts often have at least one sentence in every paragraph that summarizes what you’ve written thus far. And multiple posts on a single niche or industry tend to use the same tips, benefits, examples, and even the exact phrasing.
The facts aren’t always, well, factual. You have to double-check all facts and links used in the AI-generated posts.
Prompts or instructions are sometimes ignored.
Information goes through 2021 – meaning, it can’t tell you who won this past Super Bowl, for example.
Grammar-wise, it’s good, not great. Think B-minus to C-plus “good.”
But don’t be fooled; this is nitpicking.
That’s because these issues can be fixed relatively easily – but you still have to put in the manual labor for every piece of content ChatGPT produces.
And therein lies the heart of the issue: Are you providing something of value? Because if you’re not, you could eventually face a Google penalty.
Nguyen was asked how Google would respond to AI content generators that can scrape and emulate the content from a competitor’s site to outrank them in the search results. Nguyen said Google has algorithms to go after anyone who posts AI-created content from other sites.
Before that, Google’s Search Advocate John Mueller made it clear in an April 2022 office-hours hangout (skip to 22:13) that using AI-generated content goes against Webmaster Guidelines and would be considered spam. And spam, of course, doesn’t rank in Google or anywhere else.
The reason?
The quality isn’t very good compared to 100 percent human-written content. And that’s because, most of the time, the content you get with ChatGPT isn’t adding anything of value to the reader.
In other words, copying and pasting straight from ChatGPT into your website will eventually catch up to you.
However, the tool still has amazing value to content curators and clients. As Mueller also said in his hangout, tools like ChatGPT could evolve in a way that it’s used as a tool to be more efficient in your writing.
And there’s that phrase again: as a tool. That’s the key takeaway regarding machine learning and how it can be ethically used to improve your search rankings.
You still have to do the manual labor!
Say you’ve searched high and low for an affordable SEO agency like SEOTuners to shore up some of the problems you have with your website and optimize it.
Instead, you come up with what seems like a brilliant idea at the time: You’ll get ChatGPT to do the work for you. You type in a few prompts, then wait a few seconds for the tool to finish writing.
The results are probably disappointing.
Sure, it might look OK at first glance, but take a closer look:
Keywords might not be used at all, or they’re used so often that it’s bordering on keyword stuffing.
It seems repetitive everywhere – things are summarized that don’t need to be, and entire sentences are reused repeatedly, just written slightly differently each time.
The copy needs to be longer. Or it’s too long.
In other words, it’s unusable in its current state.
Now, without touching the copy, run it through one of the numerous free AI detectors, and your fears will be confirmed: It’s 100 percent “fake.”
And that goes back to what Google is saying will get you penalized. The copy ChatGPT just produced doesn’t provide value because it needs to be better written and constructed, and it’s hard for readers to find and get usable, relevant information.
Again though, ChatGPT still has its merits.
How to use it as a tool to help, not do all of the work?
To put it bluntly: You’ll have to heavily edit the copy produced by ChatGPT to match the style and tone you want or need. That includes fact-checking and removing all those transitions and summaries, for starters.
You’ll also still need to check the copy for plagiarism, as ChatGPT has been known to copy the content too. Then you’ll want to run it through a grammar checker, many of which are free.
Next, you’ll need to double-check all facts and links that were used.
Finally, once you’ve re-written, edited, and fact-checked all the website content and run it through a plagiarism and grammar checker, you now have something of actual value.
That’s because the content now has your desired voice. It includes the keywords an appropriate number of times. There’s no padding; the writing is tight, concise, and informative.
As for the litmus test? Now run that web page through an AI detector. If you’ve worked to make the content your own, it should show up as 100 percent human.
So Why Hire a Writer?
Everything we’ve discussed also goes for bloggers who feed ChatGPT a bunch of background info and URLs to write a post – just as they would do on their own when researching a topic through search engines. Only instead of reading through and organizing all of the research themselves, ChatGPT does all that in seconds.
However, the writer still has to re-write most, if not all, of the content to match the same style and tone as the writer. And the writer still has to check the grammar and for plagiarism.
So yes, if used as a tool to help the writer, ChatGPT speeds up the process – but manual labor is still required, which circles back to finding an affordable SEO agencylike SEOTuners.
What kind of final product do you want?
Think of AI chatbots like a website builder. Yes, anyone can now build a website without coding or programming skills. And yes, some of those website builders are free. Believe it or not, you can create a decent-looking website with those tools.
That said, it’s going to take you twice as long to do all that as it would for a web developer, and the odds are pretty good that it’s not going to look as good or be as functional or as responsive as it would if you had hired a developer to design the site.
The same holds with using ChatGPT as a content creator.
Sure, you can use it as a tool, not as the sole writer, for many of your content needs. But the end result likely won’t be as good as what you were hoping for versus contracting out the work to a writer – even if that writer also used ChatGPT as a tool.
As for saving time? It’ll likely save a professional writer a lot of time to handle your content, but it’s debatable how much time it saves you from going through all those steps yourself to make it something of value.
Blogging and website copy is just a tiny slice of the SEO pie however – it just happens to be the one that’ll get you dinged by Google if you’re not careful. Fortunately ChatGPT holds great value outside of content creation.
How are others using this fantastic tool?
SEO experts are finding innovative new ways to leverage ChatGPT, as they often use the tool differently than an SEO blog writer would.
Here’s what others in the industry are using it for outside of just blog posts and website content:
Keywords:Conducting keyword research can be time-consuming and complex. However, ChatGPT can analyze search volume, competition, and other relevant factors to provide a potential list of keywords most likely to drive traffic. That said, it’s still wise to double-check that with other keyword analytic tools.
Build high-quality links: The tool canquickly identify high-ranking sites relevant to your niche. This speeds up the process exponentially – now, you can reach out to these sites to earn backlinks that can help improve your search rankings.
Analyze your competitors: Armedwith its natural language processing capabilities, ChatGPT can quickly identify keywords your competitors are targeting, analyze their content structure, and even predict their next moves. To be clear though, scraping these sites for this information and then using ChatGPT to produce almost identical (or very similar) copy will eventually be flagged by Google. Instead use this information as a guide for what your competitors are doing well, then follow their lead – only with your branding and flair.
Structure your content:ChatGPT’s natural language processing (NLP) technology helps it understand and interpret human language. One particularly valuable aspect of NLPs from an SEO standpoint is the ability to analyze user intent and provide guidance on how to structure your content to match that intent. For example, if you own a dog-training business, you could ask ChatGPT what kind of content would rank well, and in turn, it would provide insights valuable to the user, like training videos, tips and tricks blog posts, and breed-specific training guides. It can also suggest how to structure each piece of content, whether a blog post or a video script.
Headlines, subject lines:Stuck on a headline? Thank God for machine learning, as it can give an indefinite number of topic/headline suggestions. You can ask ChatGPT to provide you with a list of headlines that rank well, but like the content itself, many of those titles won’t rank or grade well in headline-checking tools. Nonetheless, it gives the user an indefinite number of ideas, which can be manually tweaked until you land on the best one.
Social media posts, ad copy, PPC campaigns, and landing pages:Know what Google doesn’t care about? Your tweets. The same goes for landing pages. You’re not trying to rank your landing pages; instead, you’re hoping your PPC or other paid ad campaign funneled readers to that landing page. The same goes for ad copy in general. With that said, PPC text is a bit different. ChatGPT is amazing for churning out tons of various versions of a headline and its text. However, the same rules apply here for longer text: You still have to put in some manual labor to ensure accuracy and that the headline and text sounds natural and offer something of value.
Email marketing:Google already has anti-spamming rules and regulations in place; hence, the need for tools that still allow you to send bulk emails safely. That’s because the search engine giant wants to ensure people’s inboxes aren’t flooded daily with unwanted advertisements. ChatGPT doesn’t change any of this. However, you can still use it as the starting point for your email, though you’ll need to heavily revise it afterward. You can also use the tool to develop a strategy for how to write that email. Again, as with any long-form type of content, human oversight is required to clean up the language, tone, style, grammar, and facts.
Like it or not, ChatGPT is just the tip of the AI iceberg. It’s not going anywhere, and, in fact, you should expect updated, more comprehensive versions in the near future.
But like any new technology, it should be used as a tool to improve the final product and streamline the process – not as some kind of robot butler that’ll do all the work for you. That’s because ChatGPT is not enough on its own, which will remain until the technology catches up to human creativity. And even then, you can bet that Google will have another algorithm to ensure you’re not cutting corners.
SEO is a crucial component of your online marketing strategy. And with the right extensions, you can make it easier to optimize your pages, simplify the process, and learn valuable insights into your website’s SEO metrics. If you want to improve your site’s visibility to generate more traffic, consider the tools and help available. Chrome extensions can do a lot to save you time and trouble in making the process more manageable. Here are a few you’ll want to try.
MozBar is a powerful Chrome extension offering valuable insights into how SEO metrics for any website works. You can use it to see information, such as your domain authority, page authority, and other vital metrics for any online pages you check out. The data generated helps you understand your competition better, allowing you to develop better approaches and plans for your SEO strategy. With the data, you can change your campaigns for the better, streamline your marketing processes, and eliminate mistakes. It can also tell you which campaigns have a better chance at success and which ones you’ll need to let go of. Knowing when to cut your losses will help you maximize your resources.
Ahrefs SEO Toolbar is another popular SEO tool that offers a Chrome extension. The Ahrefs SEO Toolbar gives you vital information about the backlink profile of any website. You’ll learn the number of backlinks, referring domains, and more. The tool also offers domain ratings, which are a measure of the overall quality of a website’s backlink profile. You can better understand your competition and develop a more effective SEO strategy based on that information. However, if you’re not an SEO expert, you’re likely confused and may be overwhelmed by how to use this tool and many others like it. Consider hiring an affordable SEO company like seoTuners to help you.
SEOquake is a versatile SEO tool packing a slew of features, including a SERP overlay that displays essential SEO metrics for any search engine results page. You get detailed information about a website’s backlink profile, which includes the number of backlinks and referring domains. That’s the information you can use to further improve your marketing efforts.
Google Analytics Debugger: Google Analytics is a tool for tracking website traffic and user behavior. The Google Analytics Debugger Chrome extension aids that process, making it easier to troubleshoot and debug issues that get in the way of your Google Analytics implementation. The tool generates data that Google Analytics collects, helping you identify and fix issues sooner rather than later. Learn more about this tool by working with an affordable SEO company like ours to guide you through the process so that you can use it effectively.
Keywords Everywhere is a keyword research tool you shouldn’t do without. If you’re looking for a chrome extension that offers valuable insights into the search volume, competition, and cost per click for any keyword, you’ll want to give this one a try. This Chrome extension allows you to access the data directly from your browser. You won’t have to go through the trouble of using another one, which yields faster results and is much more convenient.
PageSpeed Insights: Page speed is a significant draw factor in SEO. Slow loading speeds are one of the reasons why people jump ship and leave pages. If you want to improve traffic and visibility, fixing your site’s loading speed is a must. A chrome extension designed to provide valuable insights into your site’s page speed, including what’s causing the problem and suggestions for improvement will be more than handy.
LinkMiner is a powerful backlink analysis tool that provides detailed information about the backlink profile of any website. This Chrome extension allows you to quickly identify broken links and opportunities for building new backlinks.
Meta SEO Inspector: Meta tags are an essential component of SEO, as they provide important information to search engines about the content of your website. The Meta SEO Inspector Chrome extension allows you to quickly inspect the meta tags of any webpage, including the title tag, description tag, and more.
NoFollow Simple: Nofollow links are links that do not pass PageRank to the linked website. The NoFollow Simple Chrome extension makes it easy to identify nofollow links on any webpage, which can help you better understand the website’s backlink profile.
Redirect Path: Redirects are a common SEO issue, as they can impact user experience and search engine rankings. The Redirect Path Chrome extension allows you to quickly identify and troubleshoot issues with redirects, ensuring your website is delivering a smooth user experience, and maximizing your SEO potential.
Choosing an SEO Company
To ensure that your website is fully optimized for search engines, it’s important to work with an affordable SEO company that has experience and expertise in the field.
An experienced SEO company like seoTuners can help you optimize your website for search engines, create high quality content, and build a strong backlink profile. We can also help you navigate the complexities of SEO and ensure that your website is fully optimized for search engines.
Gone are the days you would shuffle through yellow pages in search of a business, only to find that the location had changed! According to 99 Firms, 72% of customers searching online for businesses visit them within five miles of their search radius.
With the advent of search engines and the internet, the business advertising approach changed. This is a result of the digital transformation known as Google My Business Listing. After verifying your Business and entering your Business’s correct contact details, your Business will appear on Google search and maps.
Google My Business is not only a place to find basic information about your Business. It’s also a powerful tool that can increase your business revenue and give insights about your customers. Learn more ways that SEO companies in Thousand Oaks, CAcan help you optimize Google My Business for SEO in 2023.
1. Verify your Business
You need a GMB account to optimize your Google My Business listing. Follow the link from Google and create an account. Provide all the basic information required, such as business name, location etc.
Note that filling in all the details correctly to get preference in ranking. Then, you can choose to do verification via post, email or mobile phone. After which, you will receive a 5-digit verification code that you enter to proceed to use the Google my Business Listing.
2. Enter all Details on the Google My Business Account Section
When verification is complete, it’s time to optimize Google My Business profile. First, you must provide every business information that may put you in front of searchers. Providing more information gives you a better ranking and makes it easy to reach potential clients.
There are three factors to consider as you complete the section. These are proximity, business relevance and popularity. In essence, you want to give Google reasons to put you first.
3. Enter Correct and Updates Contact Details
Contact details include more than the business phone number. It involves a few more things that you need to consider.
Ensure that you use the same address on all your online accounts. In case of any changes, ensure that you update them timely, so there is consistency,
Enter the correct phone contact that is on at all times. A direct number is preferable.
Enter the business working hours to ensure that walk-ins are taken care of.
4. Write a Proper Business Description
A proper business description is important as it details what you do for potential clients. From the review section, you can add descriptions of your Business. However, keep a few things in mind to optimize the description.
The character limit on the section is 750; hence ensure that you cover all the crucial information about your Business in the first 300 words.
You must consider 1 or 2 highly targeted keywords in the description. It’s tempting to overwhelm the description with many keywords but keep the density in check.
Note that you do not need to add your website link here.
5. Update and Publish Google Posts Weekly
As in your social media accounts, Google allows you to post content to your Google My Business account. Take advantage of this opportunity and post the most relevant information about your Business, such as new offers or sales.
On your Google My Business dashboard, you can publish posts that help to optimize your visibility and ranking. Here are a few tricks to ensure you do it right.
Note that some posts last up to a week. Hence you must frequently post to gain the attention of Google.
Take advantage of this opportunity and post on your current offers and sales. It’s a good trigger for people that follow your business profiles.
Add links to your business posts.
6. Upload Photos Frequently
As you update the weekly posts to the page, ensure that you also upload photos from our Business. Photos act as proof of operations. In addition, clients are more likely to visit your Business when they see photos of it.
To optimize your Google my Business profile, use these tricks as you update your photos:
Use your logo as a thumbnail
Add a captivating cover photo. However, Google will automatically select a photo based on search queries
Never upload graphically edited or stock photos
Only upload photos with great image quality
Always use Geo-tag on your photos
Include a 360-degree street view
Provide a video of your Business
7. Ask and Respond to Reviews
If you think about it, reviews affect the decisions of potential clients. As a ranking algorithm, Google weighs on the reviews and ratings; hence you need to pay special attention to this section. SEO companies in Thousand Oaks will give you a few tricks to help with your reviews, such as:
Request for reviews from loyal customers
Share reviews from happy customers
Always respond to the reviews and express gratitude to the reviewers.
Investing in a Google My Business account gives your business an edge in the online scene. Ensure that you add as much information as possible and quality photos and videos. In addition, you must regularly log in to your Google My Business dashboard.
Make weekly updates while ensuring that all business information is up to date. You will be amazed at how this online presence can help scale up your business revenue as it attracts new customers.
Addiction continues to be a public health crisis in the United States. It is estimated that there were over 107,000 fatal overdoses in the country in 2021, the CDC states. That is the highest number of overdoses in a single year. And last year, in 2022, there were 23 million Americans struggling with drug or alcohol addiction. Given the high number of addiction cases, it’s only a given that drug addiction recovery centers come up to meet the demand for treatment. But how are these centers being marketed? When it comes to SEO marketing campaigns for addiction treatment, are they getting it wrong? Well if they’ve got little to no traffic, they could be doing it wrong. If you find yourself in the same position, asking the same questions, here’s a list of common mistakes companies make in addiction treatment marketing. Knowing what they are will help you avoid them in the future.
Not Looking Beyond Your Brand
Your content must contain keywords or terms and language particular to the market you want to appeal to. It also helps if you mention your brand name a time or two. But if the content is riddled with it or overdone with brand names, that will do your work no good. By thinking beyond your brand, you make it easier for the audience to recognize and know your brand and the services you offer.
Selling Only a Sales Pitch
Find a drug rehab marketing agency to help you improve consumer engagement. That also drives home the point on how an excellent SEO agency can make a difference in the outcome of your marketing campaigns. For instance, marketing that only focuses on getting clients may not be as successful. However, rehab marketing companies that know this realize what they must do to ensure positive results. That is to focus on creating a service or marketing campaign that fixes the problem. That means choosing companies that focus on more than the money, but rather help your facility show that they offer a value and trusted resource for addiction recovery.
Neglecting Your Website
Running an addiction facility is a lot of work, equally demanding and rewarding. But that can leave you too busy to keep track of SEO developments, much less worry about updating your site or pages every few months. If you run an addiction treatment center, you hear plenty of stories. Some of them may not be true. Some of them aren’t exactly what they seem. Spare yourself the trouble by hiring a drug rehab marketing expert to help you. Their expertise will ensure that you get the best possible results.
Not Staying Informed
Check your online information. Are there any mistakes? Are your contact details correct? Just a single misstep—like a wrong word or number—could result in fewer leads and clients. That’s where rehab marketing comes in. They can take over the job for you. Their team can review your online information on every platform for mistakes. Fixing those mistakes effectively nips problems in the bud.
Not Checking for Compliance
Google continues to roll out changes in its algorithm. If you don’t tune into those changes or don’t stay updated, you could wake up one morning with many of your pages penalized or worse. Don’t let that happen. Ensure compliance for your pages by hiring an online marketing agency for drug rehab facilities. Experts have tools, practices, and solutions to help ensure your pages are compliant with Google’s rules.
A Team That Doesn’t Understand the Market
Before hiring a rehab marketing agency, understand your market. Which market do you want to appeal to with your campaigns? A skilled rehab marketing agency can help you determine if you are marketing to the best possible audience. If that isn’t the case, the company can help you re-direct the attention of your campaigns elsewhere.
Forgetting About Google My Business
The best companies know they need to start paying attention to their Google Business Profiles. If you’ve forgotten yours, this is the best time to get those things done. Check if there are any mistakes in the information. Sometimes, an incorrect letter or word carelessly made can prevent potential clients from finding your brand and business. By working with an expert, you can ensure your profile page will create trust and confidence in your clients.
Not Using Video
Companies that provide multi-platform marketing services can help. They can offer video creation services, blog post creation, updates, infographics, eBooks, and more. Consider which marketing services can hugely benefit your business and reach out to the team to learn more about the process. With high demand for videos, brands that don’t know how to use video in their marketing campaigns may lose out to other businesses that know how to leverage this technology. That’s why hiring pros is a must. Get a team of experts to use video in attracting more clients to your facility.
Link building is all about exchanging value and forming mutually beneficial alliances. Links will come readily if you can gain some authority and give value to another website and legal link-building is still extremely vital for ranking law firm websites. However, it is one of the most difficult aspects of law firm SEO. Hopefully, the practical strategies listed here will assist you in building important links.
1. Engage in cooperative initiatives with other groups.
When working on a project, you frequently have the option to offer information about your company and services. For example, you can include a link to your website. This can aid in the development of partnerships with other firms. In addition, you can acquire high-quality, relevant backlinks to your website. However, remember that the partnership’s goal should always be to provide value to your target audience, not only to collect links.
2. Organize events and webinars that give your target audience useful information and insights.
You may offer information about your company and services when you hold events and webinars. This can aid in the development of connections as well as the acquisition of high-quality backlinks to your website. Furthermore, events and webinars may give significant information and insights to your target audience. This can boost the exposure and credibility of your website.
3. Putting up reference pages for your website
Resource pages may give your target audience useful information and resources. This can boost your website’s exposure and reputation and allow you to gain high-quality, relevant backlinks. For example, on your website, you may build a resource page with information and resources on a certain legal issue. For example:
immigration law
personal injury law
These pages might include links to pertinent articles, reports, and other materials and links to other websites with relevant information on the topic of immigration or personal law.
4. Improving your web presence through directory listings and citations
Directory listings and citations can boost your online exposure. They deliver consistent and accurate information about your services throughout the web. An affordable SEO company can help you execute this step effectively.
Additionally, it is critical to verify your directory listings and citations. You do this to ensure that the content is correct and up to date, preventing old info from showing up online. This can help increase your online exposures and prevent errors that could harm your website’s search engine rating.
5. High-quality content creation
You can offer useful information and insights to your target audience along with high-quality content. These are such as:
blog posts
articles
infographics
videos
This can boost your website’s exposure and reputation and allow you to gain high-quality, relevant backlinks.
It’s critical to remember that the goal of your content should always be to provide value to your target audience, not only to get links. The information should be relevant, accurate, and useful. It should demonstrate your skill and understanding of your subject. You should also promote your material on your website and social media networks to attract a larger audience and boost your exposure.
6. Contacting local and national news outlets to present your work
Reaching out to media sources allows you to share your experience and knowledge with a larger audience. It’s critical to remember that the goal of your outreach to media sites should always be to provide value to their audience, not only to get links. You should also seek media publications related to your law practice and have a comparable target audience to yours.
Reaching out to media sources can be time-consuming. However, if done right, it can be a very successful strategy to create links and boost your online presence. This method is well-executed with the help of an affordable SEO company.
7. Using social media to market your content and network with other websites
Social networking may be an effective tool for advertising your content and reaching a larger audience. In addition, it is a beneficial method to connect with other websites and influencers in your area.
8. Provide reduced-fee legal services to non-profit organizations, charities, and community groups.
Giving pro bono or subsidized legal services is useful for giving back to your community. In addition, it may help boost your internet presence and trustworthiness, as well as brand awareness and recognition. Furthermore, if you want to market your free or reduced services on your website, you may earn a few links from the organizations you assist. It can also assist in increasing your internet exposure and reputation.
9. Taking part in internet forums and debates
Participating in online forums and debates allows you to exhibit your experience and knowledge in your subject. This may boost your internet exposure and trustworthiness. You should also engage in forums and debates related to your law practice and have a comparable target audience to yours.
10. Developing connections with other websites in your field
Relationships with other websites and influencers in your niche may help boost your online visibility and reputation. It can generate high-quality, relevant backlinks to your website. Your cooperation should be beneficial and reflect your skills and understanding in your sector.
Marketing and advertising have long been touchy subjects in the legal profession. Always remember that the quality of the links is more essential than the quantity while developing links, though it is a good idea to mix up your backlink profile with different types of links from different sites. Try to obtain connections from credible and authoritative websites. It boosts your website’s reputation and search engine rating.
A common misconception about E-A-T is that you can ‘plaster it on your business website’ and expect immediate results. Well, it is not true; it takes time to address E-A-T.
To achieve the most accurate and original content, health-related websites should know why Google brought about E.A.T. However, this can be hard for most website owners. In this article, you will learn about E-A-T, its relation to health-related websites, and how website owners can build Google’s E-A-T. But first, you have to understand what E-A-T is.
What is E.A.T?
E-A-T means Expertise, Authoritativeness, and Trustworthiness. It includes Google’s search algorithm and the Search Quality Evaluator Guidelines. One guideline of E-A-T used by Google to decide if the material is beneficial to readers and should rank well.
E-A-T was originally mentioned in 2014 when Google introduced the notion to their Search Quality Guidelines. Google search quality reviewers look for:
Content creator expertise
Authoritativeness of the content creator, the content itself and the website
Trustworthiness of the content author, the material itself, and the website.
How can you include E-A-T in your content marketing strategy?
Your patients or other website visitors should be able to see and understand your professional medical qualifications. For instance, if you are an addiction recovery or treatment center, you should present evidence that you are an expert in drug rehabilitation about when you write your material. That means, you should:
Produce accurate and high-quality material
Check the content for correctness regularly
Take into account connections to high-quality, reliable websites
Avoid connecting to websites with low-quality information
Your drug rehab marketing strategy should ensure you achieve the E-A-T guidelines. Here’s how health-related content comes into relation with Google’s E-A-T.
What exactly is a YMYL website?
A website that contains material about any issue that might affect a person’s future happiness, health, financial stability, or safety falls under YMYL. While some amount of E-A-T is essential for all websites, it is especially important for YMYL health-related sites.
Google describes healthcare websites as those that provide information about the following:
health conditions
procedures
hospitals
harmful behaviors
medical concerns
treatments
medications
emergency preparedness
The reputation of any website for YMYL informative topics should depend on what professionals in the area have to say. So expert recommendations from professional groups are significant as proof of an excellent reputation.
As mentioned earlier, this restriction can be hard on health-related websites, like drug rehab websites. So here are some tips for website marketing that can assist in improving E-A-T.
The area targeted in this case is authority. User-generated content may be a tremendously effective marketing strategy. It also helps your SEO by increasing your presence in the SERPs. There are several ways by which you can encourage visitors to engage actively with your material, from hashtags to blog comments.
Consider subjects rather than keywords. Google is now more concerned with subjects and entities than single keywords. So take a topic-centric approach to content design and development.
Here’s what you should do:
Segment content correctly, with clear headers
Explain each section as thoroughly as possible
Find all the information a user wants to view about a certain query
Write about things that the competition overlooks
Update the page regularly
Ensure you have citations and credits
The areas concerned with this are authoritativeness and trustworthiness. Citing authoritative sites in Google’s view is another strategy you may employ. Even when it is inadvertent, plagiarism discovery is a death blow for the material. In reality, sources are more important in article authoring because they might affect your SERPs. When you link your information to a website, you tell Google that the source is trustworthy. Google will detect if you connect to sites with questionable reputations or material or provide broken links.
Regarding sources, the links you use aren’t the only thing to watch out for. Providing credit for graphics as well as the author of the material is helpful.
When creating YMYL material, it is highly advised that you include author names and bios. When it comes to information that has the potential to affect someone’s life significantly, Google assessors want to ensure that you have the necessary qualifications to provide such guidance.
SQRG does not state specifically that outbound connections to authoritative websites boost E-A-T. And it does state that the material needs to be well-researched. It’s reasonable to believe that outbound links to Wikipedia, scientific publications, or other sources suggest the author did their homework. Some experts suggest that outbound connections help SEO, although most of this is merely an expert opinion.
Increase your E-A-T by carefully utilizing sources and credits. To bolster up your drug rehab marketing, make certain to:
When possible, ensure you use stats and link them to an original study
Create an author bio that highlights your qualifications and skills
Cite public intellectuals and other industry authorities
Use the no-follow tag or link to sources from authoritative domain names
Make a substantial volume of material.
Regarding the length of your with E-A-T, Google claims it wants to see a “satisfying quantity,”. This means in-depth detailed search intent and meeting the topic or purpose of the page. Also, ensure you go back to audit your website content as much as possible. Digital content is interesting, in that unlike a book, once published, it is not irreversible. You can go back and edit, update, or change what’s already there. There has always been a focus on creating evergreen content, but that doesn’t imply you can ignore it forever. Facts become old or inaccurate when industries evolve, best practices fall out of favor, and advice that was once sound becomes harmful. Check statistics regularly to check whether they’ve altered.
Building E-A-T for your website is crucial in the health-care business. The information offered on your site may influence people’s health and well-being. With this information, you can rest assure that the health-related content on your website will meet Google’s requirements and regulations.
