Author Archives: Seo Tuners

About Seo Tuners

SeoTuners is a Los Angeles and Ventura based Creative Design and Internet Marketing Company that offers high quality services to both small and medium sized businesses. SeoTuners lives up to the hype with customized services sure to boost online presence in no time. With stunning creative and thought provoking designs, SeoTuners design team stands-out above all the rest in the industry. Utilizing the latest methods in conversion optimization, along with proper site structure, your brand is sure to attract.

5 Excellent Reasons Why Your Business Needs an Affordable Internet Advertising Company

This entry was posted in Advertising, Content, Marketing, SEO on by Seo Tuners.

SEO can be a confusing minefield to navigate. If this is your first time dealing with keywords, content, and social media marketing strategies, you don’t have to go it alone. Here are five excellent reasons to hire an Internet advertising company to see you through this:

Connect with Your Market Where it Matters to them

The most important reason you need to be online is because your customers are online. If you still don’t have a website, or if you have one but haven’t updated it in ages, then you need to do something to put your business back on the map. Rebuilding your site or starting over with a fresh one is going to be a crucial part of your marketing strategy, and you need pros to help you make sure you’re doing it right. There might be plenty of DIY sites to teach you how to do this, but if you want something that’s professional, a pro would be a better choice. You wouldn’t want to have to redo everything, after all, in case you find out you missed a couple of things while you were putting it together.

Leverage the right tools

Marketing Land emphasizes how important and effective digital advertising is—with its social media campaigns. But if you don’t know how to use the right tools, apps and platforms, you’ll have a tough time using this to your advantage. That’s why you need experts to teach you all you need to know about the right marketing tools to take your business from bland and boring to memorable and exceptional.

Stay competitive in the business

Never stop learning. Always be in the forefront of change. Stay updated on the latest and best tools available to you and your business. That more adept you are in social media and online marketing campaigns, the more valuable you are to your customers. If you don’t keep up, you’ll get left behind, and that’s how businesses fail. So if you want to win your market, the only way for you to go is forward.

Take Advantage of Opportunities

Businesses have a host of social media channels at their disposal: Twitter, Facebook, Instagram. Then there are blogs, along with business websites. That’s a lot of channels to see to, and it can be challenging to make sure you’re doing your best for each one. However, the sheer multitude also works in your favor. After all, with so many channels, you can experiment with a lot of different campaigns to see how each one works, what consumers like, and what succeeds in engaging them the most. With so many possibilities to explore, you won’t have to limited in how you work. You can take a lot of chances to get to the top.

Connect to your market

This doesn’t just magically happen. It entails more than just building a site or bombarding your consumers with content. To make sure you reach the right people and that you’re targeting the right audience, you need someone who can teach you the ropes, show you how to swim instead of sink, and essentially help you take control of a large slice of the consumer pie.

This is where an Internet advertising company comes in. With a team of experts from SeoTuners at your side, you’re sure to learn how to get it done fast, efficient, and right.

Why a Website Advertising Company is Great for Your Business

This entry was posted in Advertising, PPC, SEO, Social on by Seo Tuners.

Online advertising can feel like a minefield to a newcomer. How does one advertise their business online? What’s effective, and what isn’t? What’s SEO, and why is it so important? Figuring it out on your own can cost you time and effort that you probably would rather expend on the business itself. What do you do?

One of your best options is to hire an affordable website advertising company. What can they do for you and your business?

They Know their Stuff

An advertising team can give your advertising campaigns the time, care and attention they deserve. After all, their job is to get you the best results possible. Hiring them in means you’ll get the best quality advertising campaigns, and therefore, the maximum amount of customers for money spent on them.

They Can Create Content that will Bring in the Customers

The backbone of your web presence is the content you put out. An advertising team will be able to write high quality, usable content for your website and other online presences you may have. This kind of content is shared around and shown to other people online, spreading the word of your business further. As Web Marketing Today notes, if your team knows their audience and writes pieces that are relevant to them, they’ll keep returning to your site.

SEO is Better with their Experience

SEO stands for Search Engine Optimization, and is hugely important in driving traffic to your site. As Forbes points out, when you put a search term into a search engine, do you ever go past the first couple of pages of results? Probably not. Your advertising team will implement an involved but thorough process of analyzing keywords that drive people to your site, and through writing and editing content, they’ll maximize that number to the best of their ability.

They Can Create Customized Social Media Campaigns

Social media has become more and more important in the last few years, with sites like Facebook making billions of dollars on advertising alone. An advertising team will make sure that your campaigns reach as many people as possible, using social media users preferences to send your adverts to those who’ll want to see them.

They’ll Get you the Best ROI with PPC Campaigns

PPC, or Pay Per Click campaigns, can be a quick and easy way of getting your name out there online. Simply allocate a budget to the campaign, and every time your ad is clicked on, a certain amount of money is depleted from that budget. Once the kitty is empty, the ad ceases to be shown online. However, as Farotech explains, it’s not quite as easy as that. An advertising team will make sure that the keywords used in the campaign are laser targeted onto the customer base you’re trying to attract, meaning no one will click on your ad and leave, not finding what they want.

Experienced advertising teams like SeoTuners know exactly what does and doesn’t work online, and can easily maximize visitors to your website. Try hiring a team and see just how far they can spread word of your business online.

Essential Components of a Great SEO Package

This entry was posted in Advertising, Local, Marketing, SEO on by Seo Tuners.

When you’re just starting out as a business, if there’s anything you don’t want to be worrying about, it’s the efficiency of your website. If you put the website up, it should just bring customers in, right? Sadly, it’s not as easy as that, and that’s where finding affordable SEO packages comes in. What should a good SEO package include?

SEO copywriting

As Search Engine Watch points out, content is king. If you’re hoping that the strength of your brand will drive people to your website, you’ll be waiting a long time. A good package will include a copywriting service, whether that’s adding relevant pages to your site, or editing existing ones to ensure search engines will point to your site.

Keyword research

SEO for your site depends on the keywords you focus on, which your SEO package should focus on honing. Moz argues that researching what keywords bring visitors to your site allows you to bring more of them to you, but more importantly, brings in the right visitors. With this research, you can track the motivations and interests of your customers, and offer them exactly what they want when their demands change.

Custom link building

The off page references used on your site are vital for search engine optimization. Google sees quality links as certification that your site is legitimate and high quality itself. Those working on your SEO package will help improve your links by writing guest blog posts, submitting your site to high quality directories, and analysing your current link profile.

Social media optimization

Any good marketer knows that social media is one of the best ways of capturing an audience. Forbes points out that a robust social media presence increases brand recognition, increased inbound traffic and of course, better search engine rankings.

Paid search rankings

One option you may be offered is to pay for top search rankings on different search engines. If you’re looking for quick results and to present yourself to potential customers as soon as they search for your keywords, this could be a way forward.

SEO training

Having an outside authority optimize your site’s SEO is a valuable service to buy in, but they may not be there six months down the line when you want to make changes. In your package, it’s worth negotiating to have some training for your staff included. That way, when the time comes to make changes to your SEO campaign, you can do it without fear of decreasing your site’s standing.

SEO can look intimidating, and when you’re first starting out no one has the time to sit and decipher it all for themselves. In this case, buying an SEO package could be the way forward. Having a professional like SeoTuners to look over your site and optimize it fully to bring in new customers can do wonders for your customer numbers, as well as helping to bring in repeat business. Opt for the training, and you can even do it yourself later down the line.

Why Outsourcing Your SEO Needs is Better?

This entry was posted in Advertising, Local, Marketing, SEO on by Seo Tuners.

Search Engine Optimization (SEO) is one of the most effective online marketing techniques to get your brand visibility, gain higher rankings in search engines, attract more traffic and increase your revenues. A successful SEO campaign requires continuous effort, professional approach, and thorough understanding of the various nitty-gritty details of SEO. Several businesses – small, medium and large – hence prefer to outsource their SEO services to reliable companies based out of Los Angeles and Ventura, and other prominent SEO hubs of the world instead of doing it in-house.

SEO has evolved continuously with search engines coming up with sophisticated algorithms to better meet the needs of online users. Businesses are required to invest a lot of time, effort and money to leverage SEO and achieve their goals. The next few sections bring to you the reasons why outsourcing of SEO activities is considered to be a prudent step for business organizations:

Ongoing Process Requiring Continuous, Dedicated Efforts

Tying up your internal staff for SEO work that requires ongoing and consistent efforts is not advisable as you can be more efficient and productive by using your in-house pool of talent in your core business activities.

SEO work needs hours of dedicated effort every day/week. Publishing and distribution of high quality content and building of relevant links need to be done on a regular basis for significant results. In addition, you need to continuously fine tune your SEO strategies to stay ahead of your competition. By outsourcing your SEO work to reputed SEO agencies, you can save on effort and achieve more efficiency and higher productivity.

Always up on your Toes

SEO cannot be done with a laid-back approach. Search engines keep on updating their algorithms several numbers of times every week. There are new trends every day. So, you need to be always up on your toes to keep a tab on the ever evolving trends and algorithmic updates. This will allow you to better equip yourself to make the most of the opportunities and counter the challenges in a timely fashion. Only professional SEO companies have the experience and expertise in keeping up with these changes and ensuing measures to avoid potential Google penalties.

Link Building is Crucial but Risky

Links can both make and break the SEO game. While links continue to remain a major factor in deciding search engine rankings, these can also attract penalties in the form of drastic loss of traffic and rankings from Google. Link building requires continuous dedicated efforts. Earning relevant, high quality links does not happen overnight by magic. It requires persistent efforts that only professional SEO firms can perform.

Link Building Dead or Alive? Brief summary

This entry was posted in Advertising, Content, Local, Marketing, SEO on by Seo Tuners.

Link building has always been Google’s yardstick for measuring a site’s popularity and therefore has always been considered as one of the effective SEO (Search Engine Optimization) strategies. Link building formed the core of Google’s initial search algorithm and figured as one of the top parameters for website rankings. However, several sites tried to achieve ranks on search engine result pages by exploiting link building, resorting to unnatural links and spamming. This made Google to tighten its algorithms and penalize the sites with low quality, irrelevant and less trustworthy links. This led many to think that link building is less significant now and investing time in building links may not prove to be impactful. However, this is far from truth.

Link building is very much alive and continues to be as significant as ever. The only thing that has changed now is how we acquire these links. As Google algorithm evolves continuously, it is becoming more and more sophisticated in detecting unnatural link patterns. So, 2016 may see certain aspects of link building process, strategies, tactics and techniques to die, but not link building itself. As long as the world of Internet grows more powerful and people continue to connect with others and share their content, comments, ideas and messages, link building cannot die.

Companies that offer affordable SEO service through white hat SEO techniques will continue to focus on link building. However, the following unnatural link building techniques that have been widely used for past several years may not find a place anymore in 2016:

Black hat SEO techniques that result in tons of either only low quality links or only high authority links (as in case of private blog network) may become obsolete as Google’s Penguin algorithm updates consider such links completely unnatural and hence heavily penalizes sites with such links.
Unnatural link building practices resulting in sites gaining a lot of links in a short period of time followed by a sudden decrease. In Google’s eyes, this is unnatural as back links for any trusted and authentic site are acquired gradually with the rate increasing over a period of time.
Link building technique is no more about quantity but quality and diversity. Legitimate sites acquire links from different sources including comments, forums, blogs, etc. However, bad link building techniques result in a large portion of a site’s links coming from a single source such as blog comments. Too many links with the same anchor text can put these sites into Google’s radar.

Reliable and affordable SEO service providers just need to focus on techniques that allow us to build natural, relevant and quality links. Here are few link building tips that may go a long way today as well as in near future:

Invest in effective social media campaigns to get more of viral social traffic. Links from social media platforms is a great way to come into search engines’ notice.
Ask people and your acquaintances for links. In today’s times, there are very few who do not have a social media account, site or blog. Leverage it.
High quality guest posts offering useful informative content to readers and posted through a reputed guest posting agency could be really effective.
Build a personal brand online through social media platforms and other authentic online avenues.

Link building continues to be an essential part of SEO and successful online marketing strategies. All that matters now is quality link building and so we must put in our efforts in the right direction.

Rich Snippet Latest Trends: How to Improve

This entry was posted in Content, Marketing, SEO on by Seo Tuners.

The competition in the online platform is fierce. This is evident from the search engine result pages (SERPs) that feature so many paid ads, images and other visually appealing elements – all trying to get the attention of online visitors. Appearing on SERPs alone cannot help win business if visitors do not click on your ad or website link. This is where rich snippets come into the picture. All leading SEO companies based out of LA (Los Angeles and Ventura) and worldwide leverage rich snippets to help their clients win maximum business.

Rich snippets are a type of on-page mark-up or extra bits of text providing additional pieces of information and appearing just below the search result. Rich snippets allow a search result to stand out in the crowd and enable an online visitor to make a well informed click decision.

Rich snippets are displayed along with your search results by search engines. So, you would need to make your pages eligible for rich snippets. This can be done by adding structured data of the appropriate type to your content that is relevant to your website and its products and services. Search engines such as Google and Bing have laid down certain policies for each structured data type governing the rich snippet display. So, it is important to make sure that you comply with each of these policies. It may take time for correctly marked-up content to trigger rich snippets in search results.

Some of the latest trends in rich snippets that businesses can leverage in order to improve the likelihood of online users to choose their page over others are as follows:

E-commerce websites can provide information about products including ratings/reviews, pricing, and availability as rich snippets. Google and other major search engines support rich snippets for ‘Product’ data type.
Google supports ‘Review’ data type for rich snippets. Businesses such as restaurants, hotels, travel sites, movies, stores, and other service based businesses can make use of review data for rich snippets display in their search results.
Search engines also display images of recipes as rich snippets for web search results on recipes. So, businesses that sell food or recipes can improve their online visibility by including recipe images (as content for rich snippets) on their recipe pages.
‘Event’ data type is also supported by Google and Bing for displaying rich snippets. So, organized events such as musical concerts, film festivals, award functions, art and craft exhibitions, technology conferences, and so on that people may attend can leverage this data type and provide appropriate markup content.
Companies offering software applications and solutions can also leverage rich snippets for enhancing their visibility on SERPs and attract online users’ attention. Google supports ‘Software Application’ data type and so any related information including its URL, review ratings and pricing can be provided as ‘marked up’ content for rich snippets.
Enabling rich snippets for videos is another latest trend for improving click rates. Video content can be marked up with structured data including information such as the title, description, thumbnail URL, date of upload, and duration.

Search engines are always trying to provide users with not only better search results, but also additional information to help them click on the right search result. They are more than willing to use your rich snippet markup to achieve this objective. This is the reason why every reputed SEO company in LA and elsewhere implements rich snippets for their clients.

Points to Focus in Good Content Writing

This entry was posted in Advertising, Content, SEO on by Seo Tuners.

Online marketing strategies such as search engine optimization rely on good content. Content is the key to get your website, products and services noticed in the digital platform and bring in more traffic. Search engines give utmost importance to sites and pages containing natural and relevant content that can interest online visitors. This is the reason why SEO companies in Los Angeles and Ventura and elsewhere focus on good content writing.

If you are looking forward to certain tips or pointers that can help you write relevant content for SEO, the following sections will make for an interesting read.

Write for your audience

The first and foremost thing that needs to be kept in mind while writing SEO content is your audience. Remember that your audience is a flesh and bone human and not a machine. Focus on writing interesting and informative pieces of content that can get your target audience’s attention. Do not always try to push your products or services rather share important facts or tidbits that can interest people. Discuss latest trends of the industry and make every effort to answer your target audience’s questions and concerns.

Create attractive headlines

Remember, headlines set the tone for your entire content and so a lot of thought must go into it. Try to keep it crisp, but catchy using power – packed phrases and statistics that usually work in drawing reader’s attention. You may be writing on some very mundane topic, but make sure your headline is attention-grabbing and relevant.

Forget keyword density; focus on optimal keyword use

Keyword density no more stands good, so forget about stuffing your content with keywords. Instead, focus on the natural flow of your content using relevant keywords and phrases wherever applicable. Another effective practice to rank your content high with search engines is to use related keywords, synonyms or grammatical variations of keywords. This helps in breaking the monotony of using the same keywords multiple times and thus makes your content more relevant and gets it noticed by search engines.

Get real insightful content

Bear in your mind that you are not writing an ad copy for some print, TV and digital media. SEO content is meant to generate traffic. So, feel free to write in-depth, thoughtful content that offers real insights into the subject matter. Write lengthy articles for not just because you have to write it, but because you have the knowledge and information that can be shared with your target audience. It is always advisable to do thorough research and get as much authentic and relevant information as possible while writing such articles. Remember, knowledgeable and interesting articles get more shares and links as against the short, superficial ones.

Incorporate tactics that allow easy readability

While longer articles and posts perform better with search engines, the same does not hold true for paragraphs. Keep your paragraphs real crisp and short. This helps in improving readability and also does not intimidate your readers. Another effective way to make your entire post easily readable is to use sub-headings wherever applicable.

Add pictures or images and get noticed

This is another effective way to make you content more relevant and to also get it noticed by search engines. However, make sure to include alt text for the images. More and more SEO companies in Los Angeles and Ventura and other parts of the world are using this tactic.

All these points must be kept in mind if you want to write good content for your SEO campaigns. These tips along with ideal SEO practices can go a long way in providing better search results and improved traffic.

Get affordable SEO services in Los Angeles and Ventura

This entry was posted in Advertising, Local, Marketing, SEO on by Seo Tuners.

Search Engine Optimization is the key to attain success in the virtual world. There are many agencies now offering affordable SEO services to help small and medium businesses. With a host of exciting tools and plans, it is easy to generate traffic and leads in the vast competitive world.

The business world has been taken by storm with the virtual warfare. Today, irrespective of the size of the business, each one realizes the need to have a sound SEO company in Los Angeles and Ventura to manage websites and virtual traffic.

Not just large corporations, but increasingly medium and small business undertakings are warming up to the idea of SEO tools. It is understood that these firms don’t have a huge budget to meet the high priced SEO providers. In order to cater to the demands of this section, there are affordable SEO companies offering impeccable services.
What are the advantages of hiring SEO for Small and Medium businesses?

Get cutting edge SEO tools at cost effective plans
Face tough competition in the virtual world armed with better strategies
Have a formidable presence on the world of web with digital marketing
Keep customers in tune with the changes in the company or product
Connect with a large pool of potential customers via social media platforms
Outsource SEO work to an experienced team that handles all the tasks effectively
Get good traffic on the website and see the sales figures soaring high in the sky
Best way to connect and communicate with consumers and keep them loyal to the brand
Get a channel to get instant feedback, suggestions and complaints from consumers

Various Services offered by Affordable SEO Companies

Website Development

With a dedicated team of designers, website designing is done for a large base of clients from a small time café owner to medium manufacturing company. Solutions are customized in order to give a web identity to the business. The sites are made to get the best ranking on search engines and help in generating traffic.

Social Media plan and marketing

Starting from building a social media online profile to managing it on a day to day basis. SEO companies have social media experts who work out a perfect plan to design a campaign that will help in connecting with the cyber community in the best possible way using appropriate social media platform.

Developing E-commerce portals

Start-ups don’t have the kinds of funds needed to build a huge website. Affordable SEO agencies offer to make e-commerce sites that are in sync with the other popular portals on the web. Creating shopping carts, payment gateways to interacting with customers using live chats, all the features are provided at an economical plan.

A customized link building plan

A good SEO is one that offers to work on link building plan that helps in generating necessary traffic for the site. The strategy is evolving based on the target audience, product and message to be communicated. Besides, it is cost effective to the client.

SEO Audit and upgrades

These days an SEO Company in Los Angeles and Ventura offers free audits of SEO tools and upgrades them at cheap rates. It is important to review the plans and change them from time to time. Like SeoTuners that offers to make minor changes to the website or social media design. The idea is to keep up with the changing trends.

So if your company really wants to gain ground in the highly competitive market, make use of SEO services and see the sales touching the sky.

4 Key Benefits of hiring SEO services

This entry was posted in Advertising, Local, Marketing, SEO on by Seo Tuners.

In order to gain momentum while marketing your products and services in the internet space, you need to hire SEO consultants. They will help you build your brand online. A good SEO professional will help you achieve your business goals at affordable prices. They will use various techniques to techniques to gain high rankings for your website and attract potential customers.

Search engine optimization (SEO) plays an important role in internet marketing. A website can be made more visible on the search engine result pages through the process of search engine optimization. During this process, some features are put in the website that is compatible with the search engine. SEO is crucial for the development of ecommerce.

For business owners, it may not be possible to make their website SEO-friendly due to time constrains or no proper knowledge of SEO. In such case, a reputed and affordable website SEO services company can be hired.

While hiring SEO consultants, you must keep some tips in mind. You must discuss the terms and conditions of payment in detail. Estimate of the time taken to achieve the desired goals and means of communication must be agreed upon. Hiring SEO services has many benefits. Let us look at them.

Brand awareness – Using proper SEO techniques will give high ranking to your website and create a brand image. Higher the ranking of the website on Google, more is the visibility of your brand. People generally prefer Google for proper search results. If your website is not on the first page of the Google when people type keywords most closely related to what you offer, your website is not adding any value to your business. SEO companies help you do just that.
Achieve business goals – Every business aspires to increase sales and profits. The SEO professionals will help your business achieve the same. They use various techniques to ensure that your website appears on the top of the search engine result page. This increases the chances of your potential customer visiting your website and thus clicking on the product or service you offer. You can also expand your business and attract different markets by using SEO services. People are increasingly using internet to gain knowledge of various products and services across the globe. Thus, high visibility on the internet will expose your business to potential customers across the world.
Build networks – Social media is the most important aspect of search engine optimization. Ensuring high visibility of your pages on various social media platforms will give you an opportunity to build networks with potential customers. You may also be able to hire people for your business or build partnerships.
Measure the results – You can measure and analyze the results of the SEO campaigns launched to make your website more prominent on the search engine pages. The results of site statistics, visitor conversion rates and search engine position reports are few ways to analyze and calculate the results.

Apart from the above mentioned benefits, the SEO professionals can help you promote your business 24X7 and attract good PR for your business. The affordable website SEO services can also produce good content for your business.

4 Guidelines to Remember while hiring a SEO Company

This entry was posted in Advertising, Marketing, SEO on by Seo Tuners.

In order to build a successful business online, you must hire a good SEO website company that will provide you best services at affordable prices. The SEO consultant will use proper tools and strategies to ensure that your website gets high ranking on Google, Yahoo and Bing search engines. However, there are certain terms and conditions that must be discussed before getting a consultant on board.
It is very important for all the business owners to make their presence felt online. You need to ensure that your website is seen on the first page of Google, Yahoo and Bing. This will increase the chances of large number of people visiting your website. People will learn about the products and services that you offer and in all likelihood, they would want to be associated with you.

There are many techniques involved in improving the search engine ranking of your website. You may not be aware of these techniques or managing a business does not leave you with much time. In such a scenario, you need to hire an affordable website SEO company that offers great services.
The types of services offered by a website SEO company are social media, website designing, paid search, organic search etc. Further, in order to hire a good SEO consultants there are some guidelines that must be taken into consideration. Let us look at them.
1) List of clients – A well-known SEO professional will be able to share the list of his existing and previous clients. You must ask the professional for a small brief of each of these SEO campaigns and how their clients benefitted from these campaigns. This will help you analyze the effectiveness of the consultant.
2) Proper information sharing – If the SEO professional does not share the complete details on how will he or she go about the process of improving your search engine rankings, then you must stay away from such a person. The SEO professional must also give you a good estimate on achieving the goals of the SEO campaign that were discussed before. However, if they are sharing too ambitious estimate goals, they are probably just luring you to take their services, and it may backfire.
3) Sharing the website changes – The SEO company must share all the changes that they will make to your website in order to improve your search engine rankings. They must also take your permission to make the required changes.
4) Communication – This is the most important guideline. The communication styles and client management services of different consultants vary. While finalizing the agreement, both must agree on your preferred mode of communication. This may be via emails or skype conversation.

Apart from the above mentioned guidelines, you must also discuss the terms and conditions for making payments with the SEO consultants. Ensure that you hire a good affordable website SEO company to avoid getting ripped off. Hiring a good SEO consultant is important, as good SEO rankings will result in brand awareness and good sales and profits for your company.