Your website is one of the most important—if not the most important—tools to keep your business visible in the market. You want to establish a sense of trust with your audience, and there’s no faster way to lose someone than to have outdated or irrelevant information on your website. Especially in today’s climate, you want to ensure your website is always kept fresh with updated content. Let’s dive right in with these tips to clean up content on your site.
Business mergers, as well as consolidation of office space and store locations, are fairly common in today’s economic climate as business owners look for ways to recoup losses from the pandemic. As these changes that place, it’s important to remember that your business websites may also need to merge and consolidate as well to help alleviate confusion for your customers, colleagues, and partners. And just like packing up physical boxes and moving them, merging your websites also requires active preparation, condensing, and moving things around with a solid strategy in mind. What content should you keep, eliminate, or update? How can you keep your current Google ranking? To answer these questions and more, we’ve put together a handy guide to help your website maintain organic performance while undergoing the merging process.
No matter how advanced digital technology becomes, we will always be tied to our physical locations. And as the pandemic has painfully taught us, Zoom meetups just aren’t the same as in-person experiences.
Google SERPs are like a mosh pit at a heavy metal music festival – not only is it crowded, it can also be brutal. It may seem impossible to work your way up the results pages, especially when you operate in a competitive or niche space, however, it is possible. We’re going to jump right in and teach you about the top 4 reasons your website may not be ranking high on SERPs and what you can do about it. Continue reading
It seems that every year SEO experts and journals dedicated to inbound marketing compile a list of general trends in Google intent algorithms and user expectations – the keyword here being “general”. Their findings may be based on mountains of data pulled from research and case studies – and it’s probably a good idea to implement some of these recommendations to boost your own website’s performance – but they don’t necessarily reflect the reality of businesses operating in niche spaces.
How to Submit a Sitemap to Google in 6 Steps
- Create a Google account if you don’t already have one
- Sign in to your Google Search Console account
- Select your website
- Select “Sitemaps”
- Delete any outdated or invalid sitemaps
- Add your updated sitemap and click SUBMIT
Yup, that’s it. Real easy. Continue reading
On May 10th, Swagger Magazine released a feature on our co-founder Jeremiah Weilert, referring to him as a self-made man stocked with “gumption and go-getter-ism”. And to think it all started with going door-to-door in second grade to sell polished rocks (which he made a $20 profit off of)! Continue reading
Have you ever wondered why certain sites show up during a web search? The reason is SEO. SEO, or Search Engine Optimization, is a digital marketing strategy that can increase the visibility of your website’s pages in a web search on search engines such as Google or Bing. Why does this matter for your website? Sites with better visibility are usually those that are higher ranked on the search engine results page, which means more web traffic. Continue reading
If you’re fighting the good fight working to increase your website’s SEO, Google ranking, and conversion rates, you’ve likely come across this pesky percentage showing up in your Google Analytics (GA) page called a “bounce rate”. Continue reading
Google is such a household word that sometimes we forget that other search engines even exist. Google has become practically synonymous with the internet and SEO at large, and with constant updates to its search algorithm, it’s hard to keep track of what your business should be doing to increase its ranking factors. Continue reading