A landing page is simply a static, standalone page that users are directed to when they click a search engine results page, email, ad, or another type of marketing link. Some examples include your homepage, a page dedicated to a single service or product (as opposed to your entire list or catalog of offerings), or a promotional page dedicated to special offers.
Although some may have been on hiatus during the pandemic, brick-and-mortar business locations aren’t dead. Consumers still want – and need – to visit physical locations these days to get things done. That’s why your business needs to invest in local SEO – no matter if you’re a global company with chains worldwide or a smaller, niche brand. Continue reading →
Google SERPs are like a mosh pit at a heavy metal music festival – not only is it crowded, it can also be brutal. It may seem impossible to work your way up the results pages, especially when you operate in a competitive or niche space, however, it is possible. We’re going to jump right in and teach you about the top 4 reasons your website may not be ranking high on SERPs and what you can do about it. Continue reading →
It seems that every year SEO experts and journals dedicated to inbound marketing compile a list of general trends in Google intent algorithms and user expectations – the keyword here being “general”. Their findings may be based on mountains of data pulled from research and case studies – and it’s probably a good idea to implement some of these recommendations to boost your own website’s performance – but they don’t necessarily reflect the reality of businesses operating in niche spaces.
Have you ever wondered why certain sites show up during a web search? The reason is SEO. SEO, or Search Engine Optimization, is a digital marketing strategy that can increase the visibility of your website’s pages in a web search on search engines such as Google or Bing. Why does this matter for your website? Sites with better visibility are usually those that are higher ranked on the search engine results page, which means more web traffic. Continue reading →
Google is such a household word that sometimes we forget that other search engines even exist. Google has become practically synonymous with the internet and SEO at large, and with constant updates to its search algorithm, it’s hard to keep track of what your business should be doing to increase its ranking factors. Continue reading →
A comprehensive digital marketing strategy might include the following elements: web design, social media tactics, custom link building, paid and organic search, local maps optimization, online review monitoring, and SEO penalty recovery. However, focus on each element will likely vary depending on the business. Continue reading →