Your website is one of the most important—if not the most important—tools to keep your business visible in the market. You want to establish a sense of trust with your audience, and there’s no faster way to lose someone than to have outdated or irrelevant information on your website. Especially in today’s climate, you want to ensure your website is always kept fresh with updated content. Let’s dive right in with these tips to clean up content on your site.
Business mergers, as well as consolidation of office space and store locations, are fairly common in today’s economic climate as business owners look for ways to recoup losses from the pandemic. As these changes that place, it’s important to remember that your business websites may also need to merge and consolidate as well to help alleviate confusion for your customers, colleagues, and partners. And just like packing up physical boxes and moving them, merging your websites also requires active preparation, condensing, and moving things around with a solid strategy in mind. What content should you keep, eliminate, or update? How can you keep your current Google ranking? To answer these questions and more, we’ve put together a handy guide to help your website maintain organic performance while undergoing the merging process.
No matter how advanced digital technology becomes, we will always be tied to our physical locations. And as the pandemic has painfully taught us, Zoom meetups just aren’t the same as in-person experiences.
How to Submit a Sitemap to Google in 6 Steps
- Create a Google account if you don’t already have one
- Sign in to your Google Search Console account
- Select your website
- Select “Sitemaps”
- Delete any outdated or invalid sitemaps
- Add your updated sitemap and click SUBMIT
Yup, that’s it. Real easy. Continue reading
Google is such a household word that sometimes we forget that other search engines even exist. Google has become practically synonymous with the internet and SEO at large, and with constant updates to its search algorithm, it’s hard to keep track of what your business should be doing to increase its ranking factors. Continue reading
Google My Business (GMB) is a free platform associated with Google released in June 2014 that catalogs local business profiles. A business profile includes things like: Continue reading
A comprehensive digital marketing strategy might include the following elements: web design, social media tactics, custom link building, paid and organic search, local maps optimization, online review monitoring, and SEO penalty recovery. However, focus on each element will likely vary depending on the business. Continue reading
Marketing your treatment facility is very important for reaching clients who need your help in treating their addictions. Handling the technical aspects of SEO (search engine optimization) should become a priority for your company in order to improve your online ranking. SEO plays a larger role than one may think when it comes to the digital marketing aspect of your facility. Let’s take a look at why optimizing keywords should be a priority for drug rehab centers. Continue reading
To improve your company’s ranking on Google, you need to know the signals to get ahead of the game. It is important to be mindful of the successful methods that are effective in improving your SEO ranking. We should also be wary of the negative signals on your SEO checklist to avoid an adverse effect. Practicing the correct tactics will create a positive impact, bringing your website and products to the forefront of the customers’ search engines.
Coronavirus has affected the world unlike anything before, and it’s no surprise that surveys say 82% of small businesses are concerned about the impact of the pandemic. Government restrictions have forced businesses to close their doors or completely change their business models. Much like Darwinism, employers must adapt or face the decision of giving up on their dream.
Although 2020 is known for its technology and online influence, there is still a knowledge gap between millennial and generation X business owners. Obviously, the younger generations have the advantage of being more at ease with search engine optimization and promoting themselves on social media. However, nearly a quarter of business owners today are still either vaguely or not at all familiar with SEO at all.
While some businesses are simply trying to wait out the pandemic, others are choosing instead to evolve and thrive. Business owners are realizing that the internet is their friend and can help them and their business survive the COVID-driven economic crash surrounding them.
Business Owners and SEO
In a digitally lead world, having an online presence is crucial to success. If your business executes your SEO poorly, you risk becoming like one of those TV shows that airs on an obscure channel in the middle of the night. Even if you have a great show, it will be hard for it to gain a following because you are too hard to find. Similarly, you can have a wonderful business, but if Google does not show your website in their search results, then potential customers will struggle to find out about you.
A survey revealed that nearly a quarter of business owners were only either vaguely or not at all familiar with search engine optimization. Only 25.6% of business owners classed themselves as “very familiar”, with the highest percentage of them falling into the category of “mostly familiar”, at 29.4%.
Most people report that they don’t scroll past the second page of Google. With 83% of search traffic coming from organic searches and only 17% coming from paid searches, it is apparent that your website must compete for a spot on the first two pages of Google. If your business has a website, an SEO strategy must be implemented to compete in the current online market.
Knowledge of SEO
As a business owner, you probably have a basic understanding that Google helps drive traffic to your website. However, 1 in 4 business owners and 2 in 5 non-business owners are not familiar with SEO.
The positive take away from this is that there is a wealth of opportunity for business owners like you to learn more about SEO, how it can impact your business, and the steps needed to acquire a competitive edge over your main competitors.
Business owners appear to have a marginally better understanding of SEO than non-business owners. But ultimately, the survey reveals that there is plenty of room for both parties to learn more about search engines and SEO. After all, a whopping 4.54 billion people actively use the internet.
SEO Quiz Results
A recent study of 1000 participants was done to find where the knowledge gap in SEO was most prominent. The survey included an eight-question quiz. Business owners received an average score of 48.7% correct answers, with non-business owners averaging 38.7%. With multiple-choice questions, all survey respondents failed the basic SEO quiz. The questions included:
- Which best describes organic search?
- What is alt text?
- What are backlinks?
- What is anchor text?
- Site Speed is an important factor in Google search rankings. True or False?
- Nofollow links do not impact Google search rankings. True or False?
28.7% of people answered that organic search results were searches directly with a search engine, rather than the correct answer; unpaid search results. Only 33% of participants knew what alt-text was, and 28.6% of them admitted that they didn’t know what backlinks were. Given that organic search and backlinks are considered two of the most critical concepts in SEO, it’s surprising to discover that only about half of the population understands them.
42.9% answered “what is anchor text” correctly, and 55.8% of people knew that site speed is an important factor in Google search rankings. More than half of the respondents chose “I don’t know” for whether or not nofollow links impacted Google search rankings.
Both business owners and the public were much more familiar with the concept of keywords than they were with other aspects of SEO, like backlinking. This suggests that while people may realize how Google operates on the top level – by typing in keywords and receiving the results that hopefully best match their query – they may not fully understand how Google decides what to rank in those top positions.
It’s easy to take for granted how simple it is for you to find the answer to your question in minutes. But understanding how it works, what paid results are, and how authority and trust are built is a harder concept to grasp.
Diving deeper into the importance of SEO is exceptionally more important for business owners. It’s your key to unlocking exposure and staying in the game!
Get in contact with your trusted experts at SeoTuners! We provide a number of search engine optimization services to businesses looking to optimize their website such as branding, e-commerce, Google Local, organic SEO, and Link Building If you’re interested in improving your website’s search traffic, get in touch with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We are confident that we have a solution for all your business marketing needs.