It seems like ages ago when the everyday shopper could casually stroll into a store and make a few purchases, but COVID-19 changed all of that. We’re now in a time where we have no choice but to rely on the internet for a variety of things, especially when it comes to shopping during stay-at-home orders. The pandemic has certainly brought its fair share of challenges to large and small businesses alike, but those who have been able to pivot and take their sales online have been able to find the silver lining of the shutdowns. As a matter of fact, it’s estimated that a whopping 23% of retail businesses will have shifted onto the internet by 2023. The internet landscape is getting more crowded – and at an exceedingly fast rate. This means that there’s no time like the present to start focusing on strategies to make sure that your business stays at the top of the search engine results and ahead of the competition. Continue reading
The digital marketplace is booming these days, and many businesses are taking advantage by transitioning their websites into e-commerce sites. If this is something you’re considering, here are some tips to help set you up for success: Continue reading
Shopify is one of the most popular e-commerce platforms used by sellers to set up their online storefront. Users find that the platform is highly flexible, has an easy backend, contains many built-in tools, and has fantastic SEO features. Search engine rankings play a huge part in how easily shoppers are able to find your store. The higher you rank in search engine results, the more traffic your eCommerce store is going to have. This naturally leads to increased sales.