We’ve all heard of keywords and know they play an important part in search engine optimization (SEO) and a website’s ranking. Monitoring your keywords provides a wealth of information and opportunity for fine-tuning your marketing campaigns. However, there is a specific type of keyword that often gets overlooked: branded keywords. Continue reading →
Building a successful website is not always as easy as it looks. Creating a good-looking home page and organizing all of your information on your site is a solid starting point, but sometimes that Google ranking just won’t move in your favor. Unfortunately, it’s not quite as simple as “if you build it, they will come”. In reality, it can be quite complicated to improve your rank on Google, and there may be things you are inadvertently doing that are having a negative effect on where you currently stand. Continue reading →
Marketing your treatment facility is very important for reaching clients who need your help in treating their addictions. Handling the technical aspects of SEO (search engine optimization) should become a priority for your company in order to improve your online ranking. SEO plays a larger role than one may think when it comes to the digital marketing aspect of your facility. Let’s take a look at why optimizing keywords should be a priority for drug rehab centers. Continue reading →
When you click on an ad or Google listing, usually you should be able to pinpoint what their website is selling almost immediately. The home page you land on should make it obvious, however, some products and services are not that clear-cut and need a bit more explanation. It’s essential not to leave your visitors or the search engine wondering what you are selling, because if Google can’t quickly find the answer that a potential client is looking for, they will feature your competitor instead. Not because they have a better product, but because they happen to have the answer to that specific question on their website.
Navigating the world of digital marketing can be a daunting task for most business owners. With over 75,000 advertising agencies in the United States, it can be impossible to narrow it down to just one. They all claim to be the best, get your business the traffic it needs, and seem to have client testimonials to back up those statements. Continue reading →
Due to COVID-19, people around the globe are wondering what the new “normal” will look like. Everything from the economy to consumer behavior has witnessed drastic changes. People are looking to buy their products online to avoid getting or spreading the virus.
Just within the first week of quarantine, screen time shot up 33% ! Now is definitely the time for business owners to get creative and move their marketing efforts toward the internet. The search landscape has changed across almost all industries. However, here are four industries that should definitely be taking advantage of the current situation with PPC campaigns:
Travel
It’s no surprise that travel continues to be an industry facing major challenges during the global pandemic. Search volumes related to flights, hotels, and other related subjects have decreased by 90% over one year. Consumers are hesitant to travel due to the shelter-in-place restrictions and 2-week self-quarantining required after traveling internationally.
However, now more than ever people are searching for things they can do close to home. This is the perfect time to focus your ad dollars on regional and local areas since many other travel services already have.
If your business is dependent on international travel, there are still ways to keep your business relevant. Jet2 sent out an email campaign asking what their customers were looking forward to most after the pandemic ends. The responses were:
53% beach lazing.
15% uncovering culture.
12% cuisine tasting.
8% getting active.
8% experiencing nightlife.
4% souvenir shopping.
Although this email poll doesn’t give Jet2 immediate sales, they now know that beachy destinations should be a large portion of their future online marketing efforts.
Marriott Hotel and Resorts went another direction with their marketing by pulling on heart strings. They went to social media to show that they are still here for their customers during the shut downs.
Even if sales are not through the roof it is important to keep your name in the game through ads and social media!
Retail
Retail has been one of the stronger industries during the global pandemic. However, growth has massively shifted from in-person to online shopping. At-home beauty products ranging from hair dye to press on nail searches are up year over year.
There has been a 36% increase in searches around hair dyes and coloring and a 118% increase in clicks. Simultaneously, the personal grooming category has seen a 79% increase in searches and a 146% increase in clicks.
Hobby stores are also experiencing an increase in searches. There is unmet consumer interest as growth in searches outpaces the click growth for hobby-related queries. This includes genealogy, arts and crafts, birding, outdoor recreation activities, camping, gardening, cooking, model building, and home brewing.
Running a PPC campaign will ensure that your retail store shows up for customers who are in need of products like yours.
Automotive
With everyone working from home the need for a new car was brought to a grinding halt. However, in-market purchase queries increased in March, despite the shopping patterns and search themes shifting.
With job security up in the air, most people are hesitant to buy such an expensive item. That being said, search terms are showing that as people adapt to the “new” way of life they are taking advantage of the time-limited offers that dealerships and auto-related industries are offering.
A few trends that Search Engine Journal has seen include:
Consumers are trying to understand which dealerships are open versus closed due to varying policies related to “essential” businesses. Creating clarity for your customers is increasingly important, especially if you are open today.
Shoppers are increasingly looking for dealers, dealerships, and specific models “near me”, with these types of queries up 22% in the last 30 days over the previous 30 days.
Shoppers are looking for “affordable” vehicles, with affordable related queries up 85% year to date.
Leasing queries are up 51% in the last 30 days over the previous 30 days – indicating the consumers are looking for more affordable payments.
Car sales aside, automotive insurance searches are up 44%. The spike in searches is caused by consumers who are searching to lower their insurance premiums. This may seem bad for business, however, now is the perfect time to adapt and begin a PPC campaign and feature limited time coverage specials on your site.
We recommend bidding on terms related to quote comparisons, affordable policies, and pay-per-mile insurance.
Health and Wellness
With a global pandemic in motion, it’s no surprise that health and wellness is a popular topic. Searches related to the coronavirus symptoms, vaccines, and treatments are up year over year.
There was also an increase in searches related to masks, sanitizer, and disinfectants. Searches for the flu vaccine increased 478% year over year with nearly 21% of searches containing a coronavirus related term in the query.
As the months of quarantine stretch on, the searches around depression have increased 3X and anxiety 2X. With emotions running high, it’s the perfect time to get your wellness brand or product out for everyone to see. A PPC campaign can ensure that people who are searching for advice or a similar service will see your site on Google.
Do you need assistance with your PPC campaign? Get in contact with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We’re confident we have a solution for all your marketing needs.
Coronavirus has affected the world unlike anything before, and it’s no surprise that surveys say 82% of small businesses are concerned about the impact of the pandemic. Government restrictions have forced businesses to close their doors or completely change their business models. Much like Darwinism, employers must adapt or face the decision of giving up on their dream.
Although 2020 is known for its technology and online influence, there is still a knowledge gap between millennial and generation X business owners. Obviously, the younger generations have the advantage of being more at ease with search engine optimization and promoting themselves on social media. However, nearly a quarter of business owners today are still either vaguely or not at all familiar with SEO at all.
While some businesses are simply trying to wait out the pandemic, others are choosing instead to evolve and thrive. Business owners are realizing that the internet is their friend and can help them and their business survive the COVID-driven economic crash surrounding them.
Business Owners and SEO
In a digitally lead world, having an online presence is crucial to success. If your business executes your SEO poorly, you risk becoming like one of those TV shows that airs on an obscure channel in the middle of the night. Even if you have a great show, it will be hard for it to gain a following because you are too hard to find. Similarly, you can have a wonderful business, but if Google does not show your website in their search results, then potential customers will struggle to find out about you.
A survey revealed that nearly a quarter of business owners were only either vaguely or not at all familiar with search engine optimization. Only 25.6% of business owners classed themselves as “very familiar”, with the highest percentage of them falling into the category of “mostly familiar”, at 29.4%.
Most people report that they don’t scroll past the second page of Google. With 83% of search traffic coming from organic searches and only 17% coming from paid searches, it is apparent that your website must compete for a spot on the first two pages of Google. If your business has a website, an SEO strategy must be implemented to compete in the current online market.
Knowledge of SEO
As a business owner, you probably have a basic understanding that Google helps drive traffic to your website. However, 1 in 4 business owners and 2 in 5 non-business owners are not familiar with SEO.
The positive take away from this is that there is a wealth of opportunity for business owners like you to learn more about SEO, how it can impact your business, and the steps needed to acquire a competitive edge over your main competitors.
Business owners appear to have a marginally better understanding of SEO than non-business owners. But ultimately, the survey reveals that there is plenty of room for both parties to learn more about search engines and SEO. After all, a whopping 4.54 billion people actively use the internet.
SEO Quiz Results
A recent study of 1000 participants was done to find where the knowledge gap in SEO was most prominent. The survey included an eight-question quiz. Business owners received an average score of 48.7% correct answers, with non-business owners averaging 38.7%. With multiple-choice questions, all survey respondents failed the basic SEO quiz. The questions included:
Which best describes organic search?
What is alt text?
What are backlinks?
What is anchor text?
Site Speed is an important factor in Google search rankings. True or False?
Nofollow links do not impact Google search rankings. True or False?
28.7% of people answered that organic search results were searches directly with a search engine, rather than the correct answer; unpaid search results. Only 33% of participants knew what alt-text was, and 28.6% of them admitted that they didn’t know what backlinks were. Given that organic search and backlinks are considered two of the most critical concepts in SEO, it’s surprising to discover that only about half of the population understands them.
42.9% answered “what is anchor text” correctly, and 55.8% of people knew that site speed is an important factor in Google search rankings. More than half of the respondents chose “I don’t know” for whether or not nofollow links impacted Google search rankings.
Both business owners and the public were much more familiar with the concept of keywords than they were with other aspects of SEO, like backlinking. This suggests that while people may realize how Google operates on the top level – by typing in keywords and receiving the results that hopefully best match their query – they may not fully understand how Google decides what to rank in those top positions.
The Meaning
It’s easy to take for granted how simple it is for you to find the answer to your question in minutes. But understanding how it works, what paid results are, and how authority and trust are built is a harder concept to grasp.
Diving deeper into the importance of SEO is exceptionally more important for business owners. It’s your key to unlocking exposure and staying in the game!
Get in contact with your trusted experts at SeoTuners! We provide a number of search engine optimization services to businesses looking to optimize their website such as branding, e-commerce, Google Local, organic SEO, and Link Building If you’re interested in improving your website’s search traffic, get in touch with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We are confident that we have a solution for all your business marketing needs.
With the COVID-19 pandemic in full swing, the world depends on the internet now more than ever. Video chats and internet searches have become essential for anyone working remotely due to shutdowns.
Search engine optimization takes time and effort. However, the process can yield impressive results with a focus on great content and some patience. Continue reading →
Search engine optimization can be an expensive and time-consuming effort. Even if you partner with an affordable SEO company, the process still often takes patience to see results, especially when it comes to gaining higher domain authority.
Both business owners and the public were much more familiar with the concept of keywords than they were with other aspects of SEO, like backlinking. This suggests that while people may realize how Google operates on the top level – by typing in keywords and receiving the results that hopefully best match their query – they may not fully understand how Google decides what to rank in those top positions. 
