Your website is one of the most important—if not the most important—tools to keep your business visible in the market. You want to establish a sense of trust with your audience, and there’s no faster way to lose someone than to have outdated or irrelevant information on your website. Especially in today’s climate, you want to ensure your website is always kept fresh with updated content. Let’s dive right in with these tips to clean up content on your site.
Business mergers, as well as consolidation of office space and store locations, are fairly common in today’s economic climate as business owners look for ways to recoup losses from the pandemic. As these changes that place, it’s important to remember that your business websites may also need to merge and consolidate as well to help alleviate confusion for your customers, colleagues, and partners. And just like packing up physical boxes and moving them, merging your websites also requires active preparation, condensing, and moving things around with a solid strategy in mind. What content should you keep, eliminate, or update? How can you keep your current Google ranking? To answer these questions and more, we’ve put together a handy guide to help your website maintain organic performance while undergoing the merging process.
Have you ever wondered why certain sites show up during a web search? The reason is SEO. SEO, or Search Engine Optimization, is a digital marketing strategy that can increase the visibility of your website’s pages in a web search on search engines such as Google or Bing. Why does this matter for your website? Sites with better visibility are usually those that are higher ranked on the search engine results page, which means more web traffic. Continue reading