Author Archives: Seo Tuners

About Seo Tuners

SeoTuners is a Los Angeles and Ventura based Creative Design and Internet Marketing Company that offers high quality services to both small and medium sized businesses. SeoTuners lives up to the hype with customized services sure to boost online presence in no time. With stunning creative and thought provoking designs, SeoTuners design team stands-out above all the rest in the industry. Utilizing the latest methods in conversion optimization, along with proper site structure, your brand is sure to attract.

Ten Tactics to Efficiently Manipulate Google Analytics Data

This entry was posted in Advertising, Content, ecommerce, Local, Marketing on by .

Did you know it is possible to permanently or temporarily manipulate Google Analytics data? If you do not have the correct expertise or know-how, affordable SEO packages can help to boost the traffic to your site.

A lot of people and organizations do not have the knowledge needed to modify Google Analytics data. But learning how to do this can be very powerful to procure stellar business insights. There are two proven methods to manipulate data; temporary and permanent methods.

 

Permanent Google Analytics manipulation

Being able to permanently manipulate the data collected and shown on Google Analytics can be extremely powerful, but it also comes with several risks.

 

Here are some tips to permanently manipulate Google Analytics data:

 

Data import

Data import allows you to join your offline business systems data and the online data collected by Google Analytics. It is instrumental because it helps you organize, analyze, and act on this data set in ways that are more aligned to your unique and specific business needs.

 

There is a variety of data that you can upload to Google Analytics:

 

  1. Hit data
  2. Extended data – this can be user, content, product, geographical, or custom data.
  3. Summary data

 

Google Analytics filter

This strategy is ideal if you want to manipulate data in a report view. You can productively use Google Analytics filters to:

 

  1. Help collect data on your primary target.
  2. Remove third-party and employee IP addresses from your information.
  3. Excluded once all technical query parameters
  4. Setting up a separate test view in Google Analytics is critical if experimenting with filters to avoid completely ruining your Google Analytics.

 

Google Tag Manager

Implementing the Google Tag Manager (GTM) is a more practical approach to manipulating and tracking data collected through all the available options in GTM.

 

Temporary Google Analytics manipulation

You can temporarily modify your Google Analytics data in several ways. It is usually advantageous because you get better insights when you receive different views of your data.

 

Here are some tips to temporarily manipulate Google Analytics:

 

Report filters

Report filters fall into two categories: standard and advanced.

A standard report filter allows you to filter the first dimension of your report, which can be limiting at times. On the upside, it is straightforward to work with.

 

On the other hand, an advanced report filter allows you to add multiple selections for the reports you are looking at. In addition, it allows you to further drill down on the Google Analytics data that you would like to review.

 

Segments

Segments are probably the most excellent features you can find on Google Analytics. They allow you to manipulate ad-hoc and retroactive data in very effective ways. Since Google Analytics allows you to compare data for different audiences, applying a segment is a very strategic check that every marketer and analyst should know.

 

Hopefully, the tips above have given you better insight into how you can manipulate your Google Analytics data. However, it would help if you exercise caution when permanently modifying your Google Analytics data or, to be on the safe side, use affordable SEO packages from a reputable company to avoid completely messing up your data.

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Understanding SEO Terminology

Have you ever wondered why certain sites show up during a web search? The reason is SEO. SEO, or Search Engine Optimization, is a digital marketing strategy that can increase the visibility of your website’s pages in a web search on search engines such as Google or Bing. Why does this matter for your website? Sites with better visibility are usually those that are higher ranked on the search engine results page, which means more web traffic. Continue reading →

Google Updates Cumulative Layout Shift Scoring

This entry was posted in Advertising, Content, Local, SEO on by .

Many people who visit web pages have experienced unexpected movements where the button shifts itself on a webpage. This is a common problem called cumulative layout shift. For instance, you might be reading a blog post then an ad pops out. This will block you from reading the whole text. For that reason, Google updated cumulative layout shift scoring. Whether you have experience or not, here is everything you need to know about cumulative layout shift scoring.

What is Cumulative Layout Shift?

It is a part of Google core web vitals brought about by a group of layout shift scoring. It causes a shift of web page elements when a page is loading. These elements range from videos to images.

Reasons Why Cumulative Layout Shift Scoring Happens

Being a sudden movement of webpages content layout, there are many reasons why these problems occur. It is mainly caused by elements available on the pages. Such elements include:

Actions that are structured to function when there is an internet connection

The internet contains a lot of actions that are structured to function differently. Some images and adverts may appear when there is an internet connection causing a shift.

  • Wrong use of fonts.

Custom web fonts come in fall back to flash of unstyled text. These safe fonts are suitable for any browser. Both of them cause CLS and might affect elements on your page.

  • Poor Images.

In the process of loading a webpage or watching online photos, poor images might occur. This might contribute to cumulative layout scoring.

  • Advertisement or embeds that lack dimensions.

During page loading, the browser provides space for the ads and embeds. However, this will happen when the adverts have dimensions. Moreover, dynamic ads are easy to install when space is not allocated; other elements will start to move.

How to Fix Cumulative Layout Shift

CLS plays a vital role in identifying unexpected shifting on a page. Additionally, it also measures the number of unwanted movements. A good CLS score is essential because it increases user experience. Moreover, it provides affordable website SEO services, thus determining a good score for the company and user.

What is a Good CLS Score?

With all that in mind, you have understood the need to have an accumulative layout shift and why you need to have a good score. So what is an excellent cumulative score? A cumulative score is the total amount of changes that happen on a page while browsing.

How to Fix Cumulative Layout Shift.

To shift CLS, you need to change elements. All you need is to select helpful web pages. After that, you will notice a positive or negative shifting because of one of the elements. Lastly, it improves on speed to improve experience and performance.

Cumulative layout shift is the sudden movement of web page content layout. It is mainly caused when unstable elements move from their starting points as another element is added by force. CLS help in improving the score for both users and the company. While waiting for the Google updates in June 2021, to increase for the Google updates in June 2021, to increase ranking, consider the facts provided above.

What is Inbound Marketing? A Beginners Guide

This entry was posted in Advertising, Marketing on by .

About 70% of buyers are savvy to various marketing techniques. While some are still relying on traditional methods such as direct advertising, inbound marketing is continuing to blow off the market. It puts your message in front of your targeted market. If you want to learn about inbound marketing, then this is the right place. Check out facts about inbound marketing. Read on to find out!

What exactly is Inbound Marketing?

It is a methodology that aims to engage, delight, and attract customers by providing them with helpful content to develop their experiences. It also connects with what they are searching for and helps solve already existing problems.

Now that you understand what inbound marketing entails, I guess you are ready to get started. But how does it work? Keep on reading to find out.

How Inbound Marketing Works

As mentioned earlier, inbound marketing aims to pull customers with relevant and valuable information. It is designed to generate customers and attract visitors by employing the following steps.

Attract

To bring in the right customers to your website, you need to create helpful content. For instance, people use the search engine to get adequate information before buying anything from the internet. Therefore, attracting customers requires the use of the correct SEO tool and website optimization.

Convert

Once you attract visitors, convert them into leads by either asking for contacts for a valuable thing.

Engage and Close

The last step is helping them with burning issues and close by converting leads into customers by using emails to build trust.

Delight

Now that you have a complete package of loyal customers, you need to appreciate and help them find success in their product. You can do this by providing affordable SEO services, promoting them to brand ambassadors, and identify new needs.

With all that in mind, this leads to the strategies to attract, convert and retain customers.

Attract Website Traffic

Inbound marketing is not a free marketing strategy. Being one of the best ways to market your website, it helps in generating traffic. However, a lack of visitors to your website will lead to little or no sales. Therefore, it is essential to have a social and content strategy together with the knowledge about your buyer’s persona will help increase traffic to your website.

Understand Buyers Persona

Buyers are people who are loyal and value your products and services. But, do you understand your buyer’s persona? If not, then you can create a buyer’s persona to sell out.

Develop a Solid Content Marketing Strategy

A content marketing strategy will help you provide what they want to boost your inbound marketing layout.

Promote Yourself

The most advisable way to market yourself is through social media. Some of the reliable platforms include Facebook and Instagram.

Grow Your List

After gaining customers, it’s essential to convert them into leads by capturing their information in an email list.

Other Strategies include:

  • Optimizing the landing page
  • Strong lead magnet and Call to Action
  • Nurturing your email list
  • Retaining customers

Wrapping up, inbound marketing has become the most used marketing strategy. It employs practical tactics to assist in the development of traffic to your website. Consider the facts provided above for your success if you want to shift from traditional to inbound marketing.

Importance of XML and Image Sitemaps to Google

This entry was posted in Content, SEO on by .

As an SEO specialist, one of your main goals is to utilize online tools to help a website communicate better with search engine robots. One of the tools that most SEO experts are using today is XML and image sitemaps. That is because Google and other major search engines support their use.

So what are XML and Image sitemaps?

XML sitemaps are plans of your site that helps guide the search engine robots to crawl or index website pages on the search engine results page. Some of the things you can include in an XML sitemap are SEO-relevant URLs, but there is no guarantee that a particular page will show up on the results page.

An Image sitemap includes the metadata of the images on your website. This information helps Google give users relevant image results related to the user’s search query. You can search for images that you wouldn’t usually find on Google, thanks to image sitemaps.

So are sitemaps important to Google?

Yes- because it gives the search robots a directory with important information about a website. This enables the robots to crawl and index pages more accurately depending on how relevant the website content is to the search query.

Image sitemaps are essential, especially for travel and e-commerce websites, because visitors are more interested in the visuals. Besides that, Google is now showing about 40.7% of images on the results page regardless of the query.

When it comes to optimization, it’s essential for Google to spot your business. SEO experts always pick up any tool that Google rolls out to aid in this plan. So it begs the question;

Are XML and image sitemaps important for SEO?

When looking for affordable SEO packages, you will not find most companies stating that they use sitemaps as an SEO tool. This is because most SEO experts do not use sitemaps as a content optimization tool. Additionally, as mentioned earlier, using sitemaps does not necessarily affect your ranking on the search results page. They only determine whether your website shows up on the results page.

What makes your website rank higher is how relevant your website content is to the question in the search bar. This is not to say that sitemaps are irrelevant for SEO. An expert knows that using sitemaps and other optimization tools effectively will give you a higher ranking. Sitemaps alone cannot help you achieve a higher ranking on the Google results page. However, you can use the tool to boost your SEO efforts, like using keywords and backlinks to increase your online presence.

The catch with using XML and image sitemaps is that they have to be frequently updated. If your website changes, often ensure you make the relevant updates and alert Google to make the necessary changes. Experts recommend that you put several links on your sitemaps to avoid lagging when Google tries to download your website information.

Note that XML and image sitemaps have been there since 2005. They have become more popular now because of their use in SEO services, and Google is using them more now. Remember, they are not an SEO element but can significantly boost your efforts.

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Smart Google SEO Tips

Google is such a household word that sometimes we forget that other search engines even exist. Google has become practically synonymous with the internet and SEO at large, and with constant updates to its search algorithm, it’s hard to keep track of what your business should be doing to increase its ranking factors. Continue reading →

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Industries That Reap the Highest Returns from SEO

A comprehensive digital marketing strategy might include the following elements: web design, social media tactics, custom link building, paid and organic search, local maps optimization, online review monitoring, and SEO penalty recovery. However, focus on each element will likely vary depending on the business. Continue reading →

How to Manage Crawl Budget and Boost Your Presence in Search

This entry was posted in Advertising, Local, Marketing, SEO on by .

A lot of business owners think that having a crawl budget is beyond their means. Rather, it’s much more common for anyone with an online shop to simply think that there isn’t one at all. However, if your business is expanding, that means your site is also growing. You’ll be adding more products, so your inventory grows. That means more product pages and more pages to manage. You’ll need to start thinking about setting aside that budget, then, sooner rather than later.

What is a crawl budget?

 

This refers to the resources that Google puts into crawling your pages. A crawl budget, some say, is about equal to the number of pages that are crawled every day. But that’s not really what happens. Some pages drain Google’s resources much more than others. That’s why the number of crawled pages isn’t the same every day. However, the budget remains constant. Google generally takes in four things when it allocates its crawl budget: the popularity of the site, how many pages you have, the update rate, and how well your site handles crawling.

 

Why does the budget matter?

 

The budget affects how quickly your pages show up on the SERPs. When there’s a mismatch, though, between the crawl budget and the update rate of your site, though, that’s a problem. It could lead to delays between the moment you make or update a page and the moment it pops up in the SERPs. Another likely problem is when Google doesn’t allocate enough crawl budget to your site. That means it doesn’t see your site as important. In that case, what you can do is improve the quality of your content. To pull that off, get help from an organic SEO company. With a team of experts to help you, you should be publishing better content in no time. That will help you ranking score.

 

Should you worry about the crawl budget?

 

Not always. It only becomes a problem when you run a large or medium-size website. And also, if your update rate is more than once a day or once a week. If that’s the case, you might need to start worrying about the crawl budget for your site. After all, it could be the culprit behind the delay in your permanent index. In addition, it could also be an issue if you are launching a new site or redesigning an old one. With so many changes happening all at once, you’ll likely end up with a crawling lag. However, this issue usually fixes itself sooner or later.

 

How do you make the most out of the budget?

 

You’ll need to fix your pages. This is where pros come in. Let them look over everything and pinpoint the problems with your site. They’ll start from your sitemap, SEO plugins, and more. They’ll know what to fix and replace, to prevent the crawling delay. With digital marketing experts to help you, you can also maintain your pages with no crawling lags in the future.